3 Ways To Succeed In This Economy

What’s the number one thing to realize about 2009? It was true in 2008 but by now it should be sinking in.

What’s different about doing business this year and last?

The rules have changed!

For 95% of businesses, you can’t keep growing or making a profit using boom marketing strategies. I’m sure you’ve noticed by now that they don’t work. That you can’t make as much as you were much less reach your growth goals if you keep doing the same things you used to do to grow your business.

What are your 5 options for dealing with this economy?

1.    Use denial
Tell yourself everything is fine and pretend that the recession will just go away. Denial is one of the first lines of defense. It’s your reaction to news you don’t want to hear. We all use it, but it’s only a temporary way to block out bad news and no matter how long you stay in denial it doesn’t make anything better.

2.    Be angry
If your growth plans are on the shelf and your profits are shrinking you can look for someone to blame. I can think of a few financial wizards, who are morally bankrupt, to be mad at. But ultimately being angry won’t make you rich.

3.    Get depressed
If you read the news, see how many people are losing their jobs, or take a look at your profits, it’s easy to get depressed. You could just give up and ask yourself, “Why bother with anything?” It’s natural to feel this way but at some point if you want to start attracting more clients and making more money you’ll need to move beyond depression to…

4.    Accept the situation
The few smart economists who predicted this recession tell us that you and I are going to be dealing with it for five to eight years. If you accept this and can move beyond denial, anger and depression then you’ll accept that the rules have changed and you can…

5.    Do something about it
Change the way you market your business. If you want different results you’re going to need to change the way you generate leads, and find out how to close more sales and generate more revenue from each client.

No one likes to be forced to change but if you want your business to survive much less prosper – it’s time. Don’t worry it’s easier than you think.

3 Ways to Succeed In This Economy
Last year, in early 2008, just when this recession was really kicking in, I got a call from Mary Ellen and Ed, a pair of therapists in California who were struggling to attract new clients and build a profitable practice. They were at a break even point but needed 50% more clients to reach their goals.

Here are the 3 simple strategies I showed them.

A. Create A Top Converting Lead Generation Website
When we started working together, their web site was closer to an online brochure and it wasn’t working to generate leads.

I showed them how to replace boring copy with the key phrases they needed to use to keep people reading and which elements to include on the page to prompt people to contact them.

The result? They’re now getting two to three times the leads and the ones they are getting are more qualified and closer to the ideal clients they want.

Interested in making your site more profitable too? Start here >>

B. Replace Expensive Online Advertising With Top Search Engine Placement
In an effort to drive traffic to their site, Mary Ellen and Ed had been spending thousands of dollars each month on pay per click ads. With a site that wasn’t working to convert visitors to valuable prospects this was a waste of money and killing their profits.

Instead of costly advertising, I showed them a few key SEO strategies that ramped up their traffic making it possible to cut back on the expense of pay-per-click ads and increasing their profits.

Want to know how to get all the traffic you need to be more profitable? Go here >>

C. Improve Follow-up To Increase Prospect to Client Conversions
Ed had been writing a newsletter but it seemed like no one was reading it much less picking up the phone to talk to him or Mary Ellen about their services.

I showed Ed how to make a small shift in focus and content and turn the newsletters into a proactive conversion tool, increasing calls and clients.

Ready to improve your follow-up and close more online sales? Use this >>

3 simple changes – done right – the result?

Last year in 2008 Mary Ellen and Ed more than doubled their business and now in early 2009 have reached their goals. They have all the clients they can handle.

Let me ask you three questions.

1.    Do you want help reaching your goals?
2.    Would you like to have all the clients you can handle?
3.    Want to make more this year?

If you answered yes to any of these, then it’s time to move beyond, denial, anger, depression and acceptance and take action to find out how like Mary Ellen and Ed, you can put your business on top in this economy.

– Charlie

P.S. Most business owners are in denial about their websites. They don’t work, so they give up on them. Don’t make this mistake. With a few quick fixes you can easily use your site to double or triple your income.

Interested in making more with your website? Find out what to do >>