Ever wonder why your website, ads, mailings and even your social media aren’t working to attract a steady stream of fresh clients to your business and put more money in your pocket?
I’m sure you’re working as hard as you can to… 
grow your business and I’d like to assure you that it’s not your fault.
It’s not your fault and it’s not the fault of the various marketing vehicles you’ve tried either.
The web, social media, direct mail and telemarketing can all work to attract a steady stream of clients but only if you know the one secret I’m about to reveal. But before I do, let me ask you a quick question.
Ever bake a cake, cook a soufflé, or cook a chicken casserole?
In addition to using the right ingredients, what’s the one thing you do, step-by-step to make sure your cake, soufflé, or casserole, turns into a tasty dish instead of a mistake that’s fit for your dog?
You guessed it. You follow a recipe, step-by-step to get the results you want.
My wife has a habit of experimenting when we have guests over. And while this makes me a bit nervous, she always pulls it off because she follows a tried and true recipe.
Now, I’m not just sharing all this good information about cooking because of my last name or because it’s getting close to lunch and I’m getting hungry. I’m just trying to make a point. As any cook will tell you, success in the kitchen depends more on having a good recipe than where you bought the ingredients, or whether you use butter or margarine.
The same is true for your small business marketing strategy.
The success of your marketing depends on the recipe you follow, or in business lingo, the system. According to the legendary Dr. W. Edwards Deming who is known as the father of the Japanese post-war industrial revival, 94% of success is dependent on the system rather than the individual worker.
Deming went to Japan after World War II, when their manufacturing was in chaos and by helping them use systems, he helped them build what was, until recently when China bumped them out, the second strongest economy in the world.
Whether you are building a manufacturing plant, doing your books, or doing your marketing having a system is indispensable to your success. If you want to attract a steady stream of clients, to increase your sales and put more money in your pocket, the first thing to do is find a proven small business marketing strategy, and then follow it the same way you’d follow a recipe for baking brownies.
Do you have a proven marketing system? One that helps you attract a steady stream of new clients to grow your business, month after month and year after year?
Be honest with yourself.
If it’s any consolation, hardly any small business owners have a marketing system. That’s good news, because if you adopt a proven one, you’ll be far more successful than your competition.
Want to finally get the one missing ingredient that is essential to your success?
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To your success,
Charlie
MarketingForSuccess
P.S. This spring, after decades of being dragged down by an allergy to what I finally discovered was something I was eating three times a day, I stopped eating wheat and went gluten free.
And since there is limited availability of gluten free goods, I’m doing more baking than I used to. Let me tell you, not all the recipes I’ve found are created equal.
After all the work of putting the ingredients together, some result in bread that tastes like cardboard and others come out as melt in your mouth muffins.
In small business marketing marketing, you can do a whole lot of experimenting with mixed results or you just use a proven system to attract more clients.
