Three Habits That Build Wealth

Bill is a friend of mine who is smart, hard working and dedicated to his management consulting business.

His clients love him, but his business is stagnating. He gets referrals occasionally, but considering how… good he is at what he does, new clients should be lined up outside his door.

When business slows down and his client list shrinks, Bill blames it on a lack of interest in the marketplace. What’s Bill missing?

He doesn’t have good marketing habits. Actually, he doesn’t have any marketing habits.

Marketing is like your health. If you want to see your business continue to increase its profits year after year you need to have healthy marketing habits.

If you eat three meals a day, get exercise, take some time to relax, brush your teeth and get 7-8 hours of sleep. You have reasonably good health habits. Maybe a few more vegetables instead of cookies, more exercise and some more sleep would help but basically you’re doing the right things to keep yourself in decent shape.

Want to do the same with your marketing to get it in shape?

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Every day you do at least 4 to 7 tasks to keep your body fueled and functioning well. You eat more or less balanced meals, get a little exercise, brush your teeth, sleep. etc.

But are you doing the 4 to 7 things you need to do every day to keep your business fueled with a steady stream of new clients and profits? If not, don’t panic, but don’t shrug this advice off either. It’s time to adopt healthy marketing habits.

The 3 Most Important Wealth-Building Marketing Habits

1. Take Responsibility for Your Marketing Strategy

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If you’re serious about growth, it’s time to find out what really works to generate more clients and sales. Use this link to get the details >>

Thinking of hiring a marketing firm to do it all for you? It doesn’t quite work that way. I can’t tell you how many business owners I’ve heard from who’ve hired marketing firms and seen little or no increase in sales.

Even if you hire a firm to implement your marketing, you’ve still got to take responsibility for understanding what it takes to develop and maintain a winning marketing strategy.

You may have hired a personal trainer to guide your fitness routine and a full time cook to make delicious, nutritious meals (lucky you!); your health is still your responsibility. The same is true of your company’s marketing.

Discover what works to generate more clients and sales. Use this link to get the details >>

2.  Schedule Time For Marketing

If they aren’t locked into your schedule, you won’t get to your marketing tasks and you won’t ever see your marketing strategy kick into gear.

You eat regular meals to keep yourself thriving; likewise – establish regular times to nourish your business by focusing on your marketing. I schedule a morning a week to write newsletters and manage the various on- and off-line tasks that keep traffic coming to my website and convert prospects to clients.

If you haven’t done so already, block out time each day or each week to spend on marketing — a minimum of five hours a week.

3. Use a Proven Marketing Strategy

Most business owners and marketers make the following mistake. They spend money on advertising and then sit back and wait for results. Or they put up a web site and sit back and wonder why so few people are buying from it.

If you wanted to grow your favorite variety of tomatoes, you wouldn’t just throw a handful of seeds onto a patch of soil and expect them to thrive. You’d water and weed and pinch them back and check their progress at least once a week.

In marketing as in gardening, a simple strategy will help those leads turn into clients and you’ll have healthy profits. Without a proven marketing strategy you’ll just end up wasting your time and money.

Ready to discover a proven marketing strategy to grow your business? Use this link to get the details >>

To your success, Charlie