Exposing your company through good old fashioned word-of-mouth works well for some businesses. Others, however, need that extra little oomph. So why not try online advertising to reach a broader audience. PPC and banner ads have made it extremely easy to reach your target audience and often times, you pay only when you get results.
7 Search
It takes guts for a company to claim to outperform both Google and Yahoo! But that’s exactly what 7search promises. On average they receive 1.5 billion searches per month, so they might be onto something.
AdWords Wrapper
If you find the task of wrapping keywords in quotation marks tedious, use this adwords wrapper to do the job for you. It’s a handy tool that simplifies the sometimes tricky coding aspect of adwords.
Facebook Ads
We live in an era of options. Even your beloved pooch has choices (What to wear to Doggy daycare? T-Shirt or Overalls?). If you want an advertising solution that’s affordable, effective and offers you custom tailoring, try Facebook advertising. You only pay for the number of clicks your ad receives or the number of impressions – whichever works best for your company.
Google AdWords
It’s safe to say Google’s reign over the PPC empire is nowhere near over. They offer extensive support, free first time setup over the phone, and an editor that lets you work offline and bulk edit.
Keyword Combiner
After a long day of work, it’s easy to overlook some of the most obvious answers. That’s why this keyword combiner is especially useful. Use it to ensure you’ve seen all the possible keyword combinations for your PPC campaign.
Keyword Niche Finder
I like this tool because it helps me stay abreast of unnoticed themes in my keywords and in the world of PPC an unnoticed theme is a missed opportunity!
My Ads
The popularity of MySpace may have been eclipsed by newer social media resources like Twitter and FaceBook, but with 18 million active users, MySpace is still a go-to for reach the masses. MyAds is best if your small business has an entertainment focus. Also, they have free resources including a marketing playbook.
PayPerClick guide
It’s hard to determine who is who and what is what in the world of Pay Per Click. PayPerClick Guide answers all the basic questions you need to know to get started and they also have a comprehensive PPC list and some handy resources.
Pay Per Click Search Engine
For a comprehensive PPC guide that gives reviews, ratings and suggestions, you should definitely visit Pay Per Click Search Engine a visit. Their monthly newsletter brings the best of PPC right to your inbox, while their site is updated daily with the best in PPC.
Pay Per Click Universe
If you’re new to the whole PPC thing, Pay Per Click Universe should be your first stop. It’s a totally free resource that provides unbiased information on PPC and is specifically geared towards YOU – the small to medium business owner. Their goal is to show you how to take park with the low initial investment.
Spyfu
Checking out your competitors on the internet is expected. Spyfu lets you download your competitors keywords and adwords to make sure you always stay one step ahead.
January 10th, 2011 at 11:24 am
Charlie, these are good tips. I never heard of Spyfu, I’ll have to give it a look. Check out http://www.trafficexchangegold.com for a free advertising platform specifically tailored toward bloggers.
January 23rd, 2011 at 5:12 am
Wow this such a great article and the tips are very comprehensive. For sure many entrepreneurs with small and big businesses are going to benefit from this. Keep it up!