Why Our Ad Didn’t Work

“We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our newspaper ad bring in at least one sale?” Phil, from Chicago

Want your ads or sales pitch to get people’s attention in 15 seconds or less? Who doesn’t?

If you could consistently sell your services or products in 15 seconds or less, imagine how much more money you’d make and how much free time you’d have to enjoy your family and your life.

Is it realistic to expect your sales pitch or your small business advertising to grab your prospect’s attention, capture their imagination, and prompt them to buy from you in 15 seconds or less? Of course not, but your small business advertising can get the sales conversation started – if you know which words to include in them.

Want more sales?

What’s the key to making your sales pitch and your small business advertising work so they start the marketing and selling process in 3 to 30 seconds?

It’s the promise you make to your prospects and clients.

If you make the right promise – you’ll have clients streaming in the door, if you don’t include one or make the wrong one, you’d be better off not running your ad – because you’re not going to get the response you want.

Using Promises
Promises are powerful. Think about it, when someone tells you how great they are or how wonderful their products are, how seriously do you take them but…when they make a promise you pay attention. I’m sure you’ve heard of one of the most often made promises that consists of just two words.

If you’ve ever been to a wedding, you know the one I’m talking about, it’s “I do.”

Here are a couple more examples of small business marketing and sales promises:

“Helping You Make Big Profits With Easy and Inexpensive Strategies” – that’s my promise to anyone who use Guerrilla Marketing.

“30-minutes or free” – was Domino Pizza’s promise and it helped them build a huge business, even though many people thought their pizza tasted like cardboard.

“When it absolutely, positively has to be there overnight” – is FedEx’s promise to you when you need to make sure your documents or packages get their the next day.

Whether its your ads, your mailings, your sales pitch or your web site – it’s the promise that you make that is the key to getting your prospects’ attention and interest.

When you make a promise, people expect you to keep it or they may want to see if you can, as in the case of Dominos.

Do you have a 15 Second Marketing Message that includes the number one promise you make to prospects? Want to discover how much more business you could be bringing in if your smlal business advertising worked better?

What’s the key to instantly increasing your sales by 50 to 300 percent?

Start by crafting a compelling 15 Second Marketing Message using this simple selling strategy. Use it in your ads, on your web site and in your brochures and see your leads and sales triple.

– Jay