I’ve been clicking through the google adwords for a recent project and every 10th ad or so 
I run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.
How dumb is that? People paying for clicks on their google ads and then losing their prospects by taking them to a site not found or page not found page.
Don’t make this mistake.
1. Check your Google Adwords account regularly to monitor your conversion rates. That means, the number of people who click from your ad to your webpage and then contact you in one form or another.
2. If your conversion rates are lower than 10% you’ve got a problem with the page you are sending people to. Your landing page isn’t doing its job and you should fire it, replacing it with one that will prompt your prospects to contact you, or to add their names to your list.
Interested in increasing your conversion rates and generating more profitable leads with your website? Start here >>
– Charlie
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November 3rd, 2009 at 7:36 am
I’ve seen this so often and highlighted to an owner manager friend of mine recently. The link was dead, he had no idea – and was he paying someone to look after his Adwords account!
Another issue is that of sending people to the wrong landing page, or simply to the home page. The visitor has clicked on the link because it is relevant and appealing. Don’t then take them somewhere that isn’t where they expected to go – suddenly they’re annoyed and potentially lost. Your prospect is likely to go somewhere else.