Charlie Cook's MArketing for Success Insider's Club

 

What to Advertise to Generate Large Sales From Your Small Business Marketing

Author: Charlie Cook   |   July 26th, 2005

Want to know what to put in your ads to pull in prospects like a magnet?

Think like your prospects. What is important to them?

Do they want to know your company name? (Eventually but that’s not their biggest concern.)

Do they want to know how many years you’ve been in business? (Maybe but its not high on their list.)

What they want to know is how you can help them. Use the limited space in your ads to get to the point, to tell them how you can help them and how they can get what they want.

Do this and you’ll see your sales go through the roof as one of my clients did when he changed his ad. His biggest complaint now is how to handle all the business he’s getting.
– Charlie Cook
Discover what can happen when you have an ad that pulls in prospects and sales

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