What’s Missing From Your Ads – Small Business Marketing Tips

“We just bought a full-page ad in a consumer magazine promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our ad bring in at least one sale?” – Steve, Dallas TX

Want your small business ads to get people’s attention in 15 seconds or less and generate sales?

Who doesn’t?

If you could consistently sell your services or products in 15 seconds or less, imagine how much more money you’d make and how much free time you’d have to enjoy your family and your life.

Is it realistic to expect your small business ad to grab your prospect’s attention, capture their imagination, appeal to their goals and prompt them to buy from you in 15 seconds or less? Of course not. But your ads can get the sales process started – if you know what to include in them.

What’s the key to making your small business ads work so they start the marketing and selling process in 3 to 30 seconds?

It’s the promise you make to your prospects and clients.

If you make the right promise – you’ll have clients streaming in the door, if you don’t include one or make the wrong one, you’d be better off not running your ad – because you’re not going to get the response you want.

Promise? I know you’re probably thinking, “Charlie has gone off his rocker this time, what is he talking about.”

Promises are powerful. Think about it, when someone tells you how great they are or how wonderful their products are, how seriously do you take them but…when they make a promise you pay attention. I’m sure you’ve heard of one of the most often made promises that consists of just two words. If you’ve ever been to a wedding, you know the one I’m talking about, it’s “I do.”

Let me give you a couple more examples of marketing promises:

“Transform Any Ad, Letter or Sales Conversation and See Your Sales Soar” – that’s the promise I provide with the Insider Secrets to 15 Second Marketing. Use this link to claim your copy >>

“Helping You Attract More Clients” – that’s my promise to anyone who buys my products or services.

“30-minutes or free” – was Domino Pizza’s promise and it helped them build a huge business, even though their pizza used to taste like cardboard.

“When it absolutely, positively has to be there overnight” – is FedEx’s promise to you when you need to make sure your documents or packages get their the next day.

“Leaders Who Participate In My One-Day Action Plan Leadership Talk Session Will Be on Track to Achieve At Least a Combined $50,000 in Results.” – is Brent Filson’s promise.

Whether its your ads, your mailings, your web site or talking face-to-face – it’s the promise that you make that is the key to getting your prospects’ attention and interest. I call it your 15 Second Marketing Message.

When you make a promise, people expect you to keep it or they may want to see if you can, as in the case of Dominos.

Do you have a 15 Second Marketing Message that includes the number one promise you make to prospects? Want to discover how much more business you could be bringing in if your ads worked?

Start by crafting a compelling 15 Second Marketing Message, use it in your ads, on your web site and in your brochures and see your leads and sales triple. Use this link to discover the fastest way to increase leads and sales >>
– Charlie
Small Business Marketing Gets Results