- Part 64

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Why an eBook Can Help You Market Your Business

By Charlie Cook | March 15, 2005

According to research by Bersin & Associates In 2004, the e-learning market grew 30 percent to a $14 billion dollars. Sent by colleague Kristie Tamsevicius .

$14 billion dollars and growing by 30% a year! What does that tell you?

Individuals and corporations are looking online for basic information as well as in-depth training resources. If you are an expert or want to become one, you can benefit from this to attract attention, position your services and grow your business. Learn how to get a piece of this fast growing e-learning market with “The 5 Principles of Highly Effective Marketing” and “Creating Web Sites that Sell“. These manuals detail the marketing plan and web marketing strategies I’ve used to get a share of the e-learning market and how you can do the same.My Marketing Manuals and Marketing Tools sell well here in the U.S. and Canada as well as overseas from Australia to Germany to Sweden and parts of the mideast.- Charlie Cook

Should We Pay For Our Own Radio Show?

By Charlie Cook | March 14, 2005

“We are experts in travel and have lots of great connections with luminaries and are trying to decide whether to spend $900 per show to be on a new station in our area to establish ourselves as experts. What should we do?” – Ann L.

Before you spend large sums establishing your radio presence you will want a way of taking advantage of this exposure. Define your marketing strategy, develop your marketing materials so that when you use radio to get attention, it helps with lead generation, building your prospect list and translates into sales.

Positioning yourselves as experts is a great way to attract prospects and clients. I’d start by using the low cost strategy of distributing your articles to get free publicity . I regularly send my marketing articles out to a list of over 800 online and offline publications which generates a huge amount of traffic to my web site.

You can also use talk radio to get wide exposure. I suggest starting with free interviews on shows that already have a wide audience. Use this link to learn how.

1. Set up your marketing to take advantage of your expertise
2. Use your articles and free radio exposure to get known.
3. When people visit your web site make sure your web marketing and lead generation strategy prompts them to contact you and buy from you.
– Charlie Cook

How To Write Creative Marketing Newsletters?

By Charlie Cook | March 11, 2005

“How do I keep the ideas coming so I can continue writing creative newsletters?” – W.L.

My best source of ideas are my prospects and clients. Prospects send me questions, clients describe their concerns and problems. Each marketing question or problem posed provides the topic for a potential marketing article. Each time I get an inquiry or after talking to a client, I jot down any marketing ideas. Then when I sit down each Wednesday morning to write I have more than enough ideas to use. I may get a question about web site marketing or internet marketing, small business marketing strategy, writing a marketing plan, business networking or increasing sales with their web site. Each has the potential to become a marketing article or in this case the topic of a marketing blog. – Charlie Cook

I Just Want To Make Money So I Can Leave My Job

By Charlie Cook | March 10, 2005

“I don’t enjoy my job and just want to make enough money so I can quit it, what do I do.” – Allison

You’ll be far more successful if you focus on finding a job you love. There is an almost infinite array of options for those people who seek out work they enjoy. People make a living at everything from teaching skiing or piano to running corporations. In each case, those that are successful are the people who really love what they do.

Your work should be a way to do one of they things you love, not just a way to put food on the table. Find a job, a way to make money doing one of things you truly enjoy. I have one client who loves to fly. She pays for passion by doing the traffic report from her plane over Anchorage Alaska. I have a friend who loves math and tracking the markets. He works for a reinsurance company. The possibilities are infinite for anyone with almost any interest.

Learn how to leverage your interests and passions to make a living and enjoy your life with the 5 Principles of Highly Effective Marketing. – Charlie Cook

Who Does Your Search Engine Positioning?

By Charlie Cook | March 9, 2005

“You must have someone really good doing your search engine positioning. I see your site appearing in the top 10-20 spots for lots of keywords on Google. Who does it for you?” – Kristie T.

It is true my site enjoys top 20 positioning for a lot of keyword phrases related to marketing. Phrases such as free marketing plans, marketing message, marketing blog, web site marketing plans, marketing coach, business marketing tools, etc.

This is a result of a simple system I developed that is you can learn with my internet marketing manual “Creating Web Sites that Sell“ and I’ve applied to my site myself. Of course the first step is having highly relevant content, that’s what the search engines are looking for. The second step is knowing what the search engines are looking for, that’s what you’ll find explained in Creating Web Sites that Sell. – Charlie Cook

Do you enjoy marketing your business?

By Charlie Cook | March 8, 2005

When you wake up in the morning do you look forward to going to work, marketing your products and services and delivering them? Or do you dread going to work?

Yesterday I got a call from someone looking for help marketing her business who said she hated her work. It’s tough to promote something, even if its a valuable service if you hate doing it. My advice was to either find a way to really get excited about parts of the job or find a new one. Life is too short to spend it doing something you don’t enjoy when there are thousands of ways to make a living. Use your passion to help you find a way to love what you do.

Fortunately most of the people who call me for marketing assistance love what they do, it’s just marketing they don’t enjoy. The problem there is much easier to solve. Its easy to love marketing your business when you know how. The trick is to use your passion to drive your marketing plan and your marketing strategy. Learn how to talk about what you do so you attract more clients and build your business network. Learn how to use the internet to generate leads. – Charlie Cook

Is Imitation a Form of Flattery or a Sign of Success in Business?

By Charlie Cook | March 1, 2005

If imitation is a form of flattery, I should be unbelievably flattered in addition to being successful. Someone built a site that is almost a duplicate of mine, many of the same page headlines, same page layout and images by the same artists. Similar copy. Articles and books that make the same points, etc. plagiarism probably, copyright infringement possibly.

Unfortunately for my clone wannabe imitating others will only get you so far. If you want to be truly successful you need to learn how to leverage your own passions and knowledge. You can’t just copy what someone else does and expect it to work. Imagine pretending you were a doctor, lawyer or an accountant after a few conversations with one or watching one on TV. You’d fall flat on your face.

The same is true in marketing, you can’t just copy the site of someone else who is successful. And imagine what people will think of you when they see the site you copied. You’ll look foolish and lose the trust you’re working so hard to build.

To be successful in marketing your small business you need to know the strategy and tactics that work and how to implement them to grow your business. These are things that can’t be copied but I can teach you. Learn how to attract prospects and convert them to clients with your web site marketing and the help of a marketing expert. – Charlie Cook

Spam Filters Are Out of Control

By Charlie Cook | February 28, 2005

Each week before I send out my ezine I check it to see which words can get it diverted by a spam filter. This week I found the following words were ones if left in correctly spelled would cause it to be blocked. They included:

– check
– money
– now
– performance
– phone
– sales
– win

Use this link to view a more comprehensive list of words that can get your emails blocked by spam filters. – Charlie Cook

Why Isn’t My Web Site Coming Up in the Search Engines?

By Charlie Cook | February 28, 2005

“Can you tell me why my website isn’t coming up in the Google Search engine?” – Michelle Brown

The search engines, including Google, look for certain key elements on your web page when they spider it. If those pieces of information aren’t present or don’t include the proper text they won’t know how to categorize your site or will prioritize it incorrectly. How and where you use your keywords on your page is critcial to the success of your web site marketing.

Just because your site is relevant doesn’t mean Google will find it or put it at the top of the search findings. To help Google you need to use your keywords in specific places and with a certain number of times. Getting your site listed at the top of the seach engine can happen by accident but usually it requires very carefully planning your pages to ensure they help the search engines find them. I’ve detailed what you need to improve your internet marketing and put your site at the top of the search engines in Creating Web Sites that Sell. This comprehensive manual explains how to structure and write your web site to improve your website marketing plan and sell more with your web site. I also work one-on-one to provde select clients with web site marketing advice. – Charlie Cook

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