Charlie Cook's MArketing for Success Insider's Club

Author Archive

Recession-Proof Marketing Tips: Learn from Kellogg’s

By Dave Bascom   |   November 24, 2009

When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.

Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. Read More »