Charlie Cook's MArketing for Success Insider's Club

Author Archive

Finding the Right Media Venues for Your Success

By Drew Gerber   |   August 23, 2010

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to communicate the difference you can make for them.

Once you’re clear about who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching, what magazines they’re reading, and radio shows they tune in to when seeking news, information, and entertainment. Read More »

Pitching For Perfect Coverage

By Drew Gerber   |   August 9, 2010

I know how frustrating it is when the media doesn’t notice you, even though you know you’re exactly who they’re looking for. I’ll let you in on a little secret though: You have what the media wants and they want you too.

But there’s a problem — the media is distracted.

They’re receiving countless pitches every day from publicity seekers looking to deliver their message to vast audiences so they can take their business to the next level with media coverage. So what do you do to make your pitch stand out, so you’re the one shining in the limelight? Read More »

Positioning Yourself With PR

By Drew Gerber   |   July 23, 2010

You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you’ve tried to get publicity in the past only to find little or no response.

You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it’s getting harder and harder to be seen. Well, PR can help. Read More »

Increase Awareness & Boost Exposure Online

By Drew Gerber   |   July 9, 2010

It’s no secret that the public relations and web marketing game is ever changing and that positioning yourself to be found online is becoming more and more important.

Ninety percent of journalists are finding all their information and sources online, and your potential clients are doing the same thing. No one flips through the Yellow Pages anymore. If they have a problem they need solved, they’re searching the web for a solution. So building a foundation online should be at the top of your priority list. Read More »

Media Coverage Not Increasing Sales? Don’t Give Up Just Yet!

By Drew Gerber   |   June 23, 2010

You’ve probably heard that it takes seven touches before a person will buy something. They have to be exposed to your product multiple times, whether through ads, word of mouth, a sales call, etc., before they purchase. Well, media coverage is the most cost-effective — and brilliant — way to get these exposures.

What media coverage does that no ad can do is build your credibility, making it easy to gain the trust of your target audience.

You have to use PR to get this coverage and anyone who’s hired a publicist or taken on a do-it-yourself PR campaign has somewhere along the way asked themselves, “Are my efforts working?” For a person who’s invested their money or time in PR this is a legitimate question. Read More »