Didn’t get the response you wanted on your last direct mail campaign? Here are 12 marketing tips to help increase response.
Start by writing your objective in the upper right hand corner of a blank sheet of paper. Then write your direct mail marketing letter to achieve this objective.
Is your objective to generate further interest in your product or service? Generate a phone call? Have customers place orders by direct mail or phone? Generate phone calls for inquiries or product sales? Fill in the BRE for a follow up sales call? In store visit? Whatever your objectives, state them in writing – then draft your letter to fulfill those objectives. Read More »