I don’t have a lot of space so I’ll get right to the point: A personal letter is the best marketing tool for personal communication to your personal clients, even when sent to all 100,000 of them. What? You don’t have 100,000 clients. Me neither. Sigh…

In a letter you have time and space to sell sell sell. You can explain benefits, features; show facts and figures. A consultative sell?

No problem in a letter: you can explain what you’re selling, why you’re selling it, then why your customers absolutely need it because it will be so good for them and best for their family, just initial here and here and send back, and we’ll take care of the rest. Read More »