If you’re trying to position yourself as an expert, hop on over to Amazon.com and start panning for gold.

The popular website where you can buy everything from books to wireless telephone service is one of the best places on the Internet to promote your expertise, get in front of a targeted audience of buyers, and really flaunt your stuff–even if you aren’t selling anything. That’s because Amazon gives you 17 ways to show what you know.

Just ask Don Mitchell. The management consultant ranked as the Number One non-fiction book reviewer on Amazon. He’s so well-known by business authors that he’s flooded with galleys and new books from eager publishers who literally beg him to offer his comments. Read More »

Aching to get into a major magazine like Time, Cosmopolitan or AARP?

The easiest way is to start writing briefs on timely, controversial or fun topics, then submit them to magazines on your media list. Read More »

Here’s a great tip for anyone creating a product–either a physical product like a widget or an information product like an ebook or special report.

One of the very best ways to have the blogging community embrace your product is to involve bloggers in its creation.

That’s right. Let’s say I’m writing an ebook on how to get a job in public relations. Here are ways I can involve bloggers: Read More »

Here’s a clever publicity idea many of you can steal.

But brace yourselves because the crowds, not to mention the print reporters and TV cameras, will be knocking down your doors. Read More »

So, you think you know how to write press releases?

Answer true or false to the following statements:

• I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. Read More »

When Harley-Davidson broke ground for its $95 million motorcycle museum in Milwaukee last week, you had to look pretty hard to find a shovel.

The Milwaukee Journal Sentinel covered the event, but readers didn’t have to suffer through one of those awful groundbreaking photos. You know the kind: a bunch of stuffed suits lined up shoulder-to-shoulder, looking ridiculous in those hard hats, and poised with their feet on the shovels, ready to turn over the first spade of ceremonial dirt. Read More »

This is one of those no-brainer tips that sounds so obvious, yet few remember it.

If you want to double the number of your media placements, pitch not only stories but photos and graphics. With newspaper and magazine space at a premium, you sometimes stand a far greater chance of getting a photo published than a lengthy article.

“Especially with the digital cameras that are available today, making photos available to editors automatically DOUBLES the space you receive,” Read More »

Don’t tell me you can’t get any publicity because all the reporters who you’ve pitched are ignoring you.

Boo-hoo.

That’s all the sympathy you’ll get from me. I’d rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel to brag big-time about Weimer Bearing & Transmission, Inc., his 86-year-old company, a distributor for the power transmission industry. Read More »