If you’re an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don’t forget the kids.

I don’t have children. But while at the local library last week, I paged through three magazines for parents to see what kinds of publicity tips I could find. The exercise reminded me that experts in a wide variety of specialty areas should be pitching articles aimed not only at adults, but at children, or articles dealing with children. Read More »

If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist.

But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will be held, publicize an award, announce your new book, find people to attend your events, and enhance your visibility in specific cities in the U.S. and around the world? Read More »

Most people who exhibit at trade shows overlook a powerful publicity tool that’s just waiting for their news.

It’s the trade show daily, the newspaper that offers a bird’s-eye view of what’s happening that day at the show.

When I first attended the BookExpo America convention last year, I was kicking myself for not paying closer attention to the dailies. I missed meeting Gene Hackman, Read More »

If your product or service makes a great holiday gift, send the media a photo of it, along with a brief.

A brief can take several forms. It can be: Read More »