We usually talk about social media for marketing and promotions, but what about sales?

I’ve had great success with friending prospects on social media sites as part of my sales process. It’s important to note that some people use facebook only for personal use and aren’t comfortable connecting with business associates there. People have different boundaries for different sites, so don’t take it personally if your friend requests aren’t all accepted.

The social networking site that’s a definite business safe zone is Read More »

Have you ever been on twitter felt unsure if you should send a communication as a direct message or @ reply? I’ve got your answer.

First a little refresher course – @ replies and direct messages are the two main modes of communication on twitter. For a detailed explanation of @ replies, check out the article Demystifying The Twitter @ Reply.

On to direct messages! Unlike @ replies which are public, direct messages are private. Only you and the recipient can see them. They will not show up for anyone else, including in a Google search. Read More »