Less is often more and that’s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily by large corporations and the exceptionally rich.
Well, things have changed—drastically. Even if guerrillas could afford to send lavish pr media packages, we question whether they’re worth the cost and whether they still work.
Today’s media no longer wants to be showered with reams of promotional materials, no matter how beautifully they’re written, designed, or packaged. Read More »