Here’s how to get your best prospects to call you, and the cost to you is $20. Send me the $20 and I’ll tell you.

It was a joke.  Come-on, lighten up.  You can send me the $20 later.  It does cost $20 a lead, but hey, they’re your best prospects — and you’re going to get to them to call you.  How much is that very warm lead worth?  What are you paying to get each lead to call you now? Read More »

One of my readers asked “How do I market a product?”  Yea.  It’s just that simple. And here’s your simple answer:  Invest time, money or energy.  Or just pick two.  Or, maybe it is just that simple.

The first questions about marketing take into consideration if you are marketing a product or a service, if it’s local (geographic marketing) or national; industrial, business to business; to a wide or narrow niche, or a retail product through wholesalers or directly through retail stores to consumers.

Also – how much does your product cost, what is the sales cycle, and is it need-driven? Impulse? Or seasonal?  Is price important?  Read More »

Let’s see, where were we…  oh yes, you were bitching, er… complaining that your post card wasn’t long enough to sell your products, and I said you’re right – it isn’t.   The ONLY job of the post card is to make the reader pick up the phone and call YOU, then YOU sell your products.  To do that, offer something FREE. Read More »

Glance Readership is the 2 seconds you get when someone first picks up your post card.  In this time they decide to either read it — or throw it out (along with your money).

In part one of this article, we discussed creating a great headline to drive readers into reading the rest of the post card text.  This was by using Read More »