Charlie Cook's MArketing for Success Insider's Club

Small Business Management

How To Motivate Your Employees To Do Their Best

By Tom Borg   |   July 15, 2010

Some of your employees, although they know what is expected of them and how to perform, simply do not do it consistently. A vivid example of the above is the typical behavior of cashiers in self-service gas stations.

These employees sit behind a bullet-proof window and think that their job is to simply take the customer’s money. They often do this while simultane­ously talking on the phone, chewing gum, or chatting with a fellow employee. That type of behavior is definitely not service-oriented. Read More »


The Importance of Hiring A List Players

By Rocky Cipriano   |   July 11, 2010

To grow your small business, you must find and employ ‘A List Players” – employees and potential business partners who perform at the top of their game, not just some of the time, but every time.

You can’t get to the top with a mediocre team!

With my agency, whenever we had an opportunity to hire an ‘A Player’ versus a ‘B Player,’ we found the  ‘A Player’ would deliver ten times the results than the ‘B Player.’ And even though they often demanded a premium in compensation, they were more productive, responsible, and effective in their performance. Read More »


Harvesting Innovation – Making It Real

By Andrew Pek   |   July 8, 2010

According to German writer and Theologian,  Meister Eckhart, “what we plant in the soil of contemplation, we shall reap in the harvest of action.”  It  is through action that we find our small business  innovation solutions – committing to action so that our ideas can take root.

We must harvest all of our creative activities to advance what we call “spark moments” (those moments when we know we’re on to something big – the next, new big idea) in order to make those moments real – into tangible results that you can touch, see, or feel. Read More »


The Funny Side of Communication

By Eric Garner   |   July 3, 2010

If, like me, you train regularly, you’ll know how easy it is to put your foot in it.

I was reminded of this training truth recently when I read the obituary of one of the UK’s finest support comedians, John Junkin.

Junkin had been a schoolmaster before treading the boards. The story goes that one day while taking a class of particularly uninspired fourth formers, Junkin had spotted a boy at the back of the room chewing gum. Read More »


An Ounce of Meetings Is Worth a Pound of Problem-Fixing

By Tom Borg   |   June 15, 2010

I was doing a brain storming session with a client recently and an issue they were having with the inaccuracy of their website was identified. Several office managers complained that no one was asking for their input, and as a result, the organization had a website that was improperly informing their customers about new services that were being provided.

Good public relations begins at home. Happy staff equals happy customers. Meaningful and regular staff meetings can be a very powerful tool in helping your company meet the needs and expectations of your customers. As situa­tions come up, mini-meetings and brain-storming sessions that quickly solve problems can also be used very effectively. Read More »


Small Things With Great Love

By Eric Garner   |   June 3, 2010

I read two different newspaper stories the other day. One suggested that, if you are a manager, you’re probably working longer and harder than ever before. The other suggested that only a small percentage of us do a job that we really love.

Which makes me think that, as suggested by Henry David Thoreau, there are a lot of people out there – including managers who manage others – who are “leading lives of quiet desperation” and will “go to their graves with their song still in them”. Read More »


How to Create Top-Selling Products

By Charlie Cook   |   May 24, 2010

What’s the simple secret to creating products and services that sell like crazy?

In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. I’d spent $34,000 on the site and it was hardly getting any visitors much less generating any income. It was clear I needed to find out how to get it noticed and get it to the top of the search engines so I could start bringing in more traffic.

The answer? I wrote one of the first ebooks on search engine marketing – and it sold like crazy. Not only did I need a simple system for improving my search engine rankings, but so did thousands of others. Read More »


Which Are You – A Starter or a Finisher?

By Charlie Cook   |   May 17, 2010

I’m going to tell you a secret, so do me a favor and don’t tell anyone.

I’m not perfect, yet. I have a fatal flaw that could have sabotaged the success of my business. Of the hundreds of clients I’ve coached over the years, many have been held back by the same flaw.

It’s also the thing that derailed my gardening career. My wife and I bought our first house in Old Greenwich 25 years ago and had a back yard for the first time. I thought it’d be fun to take a 15 square foot section and see how many vegetables I could grow during a season. Read More »


How to Hire the Best People

By Tom Borg   |   May 15, 2010

A business owner puts an ad in the local paper for some additional help. After interviewing several applicants, she hires a young man, who appears on the surface, to be well groomed and able to do the job.

A few weeks later she starts receiving complaints from some of the other workers and the customers that this new employee is not very friendly, doesn’t smile much, and alienates the people with whom he comes into contact. Eventually, this employee is terminated and the owner realizes she wasted a substantial amount of money and time in hiring and training the wrong person. Read More »


Why It’s a Good Idea to Nap at Work

By Jeannine McGlade   |   May 8, 2010

Many say that taking a short snooze can do wonders for creativity.

Okay, I confess that the idea of sleep delights me, whether it’s a brief nap, forty winks or a prolonged swoon.   As authors and entrepreneurs, you might think that we have more freedom to control our schedules and therefore, catching some z’s would be easy.   However, we feel just as guilty about taking a “power nap” as our clients and corporate professionals.   So what do we do? Read More »