Secret Mind Trick Gets You Hundreds of Readers

If you’ve ever wanted to write headlines and sales letters that attract readers like fruit flies to overripe bananas, then this article will be extremely important to you.

Here’s why:

I’ve been able to attract hundreds of readers to my blog posts and sales letters by using a stupid little “mind trick” that almost anybody can learn.

What is this mind trick? It’s simply this:

Know what people are secretly thinking about… but are afraid to come out and say!

Here’s what I mean:

Let’s say you have a product that helps women discover whether or not their husbands are being faithful. Naturally, women are going to be afraid to talk about their insecurities — especially with their partners!

With that in mind, you could get right to the heart of your market by using a headline like this…

Do You Worry that Your Husband Is Cheating on You?

Five Clues to Look For…

I guarantee you that any woman who is suspicious of her husband’s behavior will read what follows that headline. That’s because the headline “reads the prospect’s mind” — so to speak.

Furthermore, if the offer is solid, a number of those who read the ad will also purchase.

Here’s another example.

Let’s say many people suspect a particular product (or class of products) doesn’t work as well as the mainstream media has reported. New studies are coming out that paint the product in a negative light.

But the media hasn’t caught on yet, and most people are afraid to speak out against “the establishment.”

This is the perfect moment to write a headline that addresses those hidden thoughts and suspicions that most people are afraid to express out loud. For instance:

How Prescription Drugs Are Killing You Slowly

Anybody who takes prescription drugs will read this headline; many will continue reading the body copy that follows.

Think about your market. What secret thoughts do your prospects have that they are afraid to say out loud?

This is where you have to be a mind reader.

If you can accurately discover your market’s secret thoughts — and organize them into a succinct yet powerful headline — you may hit upon that winning combination of words that attracts readers by the hundreds and thousands.

– Ryan

P.S. Want more in-depth copywriting lessons like these? Then check out Copywriting Code here.