3 Easy Things to Split-Test

Split-testing is a fancy phrase for testing a sales page to see what brings in more sales.

It’s a fairly simple process, but it does take time. And certain elements on your sales page are more worth testing than others.

With that in mind, here are three easy things to split-test.

The Headline

I don’t know if the headline accounts for 80% of the response of an ad or not, but I do know it counts for a lot.

So if you’re going to split-test a sales letter, start with the headline. Just write two completely different headlines — and let them battle it out for first
place.

Any Picture above the Fold

Anything that appears on your computer screen when you first visit a web site is considered “above the fold.” Anything that you have to scroll down to see
is considered “below the fold.”

So if you have a picture on your sales letter that appears above the fold, try testing it against a different image. Sometimes two different pictures will
produce wildly different results.

And while you’re at it, make sure the picture has a caption. Captions get a much higher rate of readership than just about any other written
words on a page, so make that caption count!

The Guarantee

Often your guarantee can make the difference between some sales and a lot of sales. So consider testing different guarantees.

For instance, you could test a 30-day guarantee vs. a 1-year guarantee. Or you could test a simple money-back guarantee vs. a double-your-money-back
guarantee.

Always Be Testing

Once you have a sales letter that you’re driving traffic to, it’s important to continually split-test to improve your conversion rate.

Multiple small improvements over time can ultimately lead to a sales letter that generates strong sales for years.

– Ryan

P.S. Want to get an inside look at split-tests I’ve conducted and their outcomes? Then sign up for Copywriting Code today.