“I have recently bought a golf driving range wich was in a poor state. In six months i have gained many new members and feel that we are going in the right direction by offering special offers at different times of the day or week, but locally there are newer driving ranges in operation. What i am looking for is a new angle on marketing, a fresh idea?” – live Staddon
Offers can be a great way to get first time prospects in the door but you need a long-term strategy for building client loyalty. Think about why people like golf driving ranges, what they are looking for and find a way to give it to them. The age of your facilty isn’t necessariy a negative. Focus instead on creating a unique ambiance, one that will keep golfers coming back. And look for ways for first timers to connect with other people who use your facility to create a strong social bond.
Relationships rule in keeping people coming back and then you can leverage those relationships to get existing customers to bring in new customers. – Charlie Cook
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December 30th, 2004 at 1:20 am
You need to do something to get the people in the door—-but you know that already. Here are two ideas that work in my area. #1 is $1.00 beer night with a bucket of balls. Most of the customers are men, and boys like brew. If you don’t have a beer license, then make a deal with a sub shop for 3″ subs. Do a combo mini sub and 20oz. drink for $2.50 with a bucket of balls. #2 is a bucket and a 1/2 bucket combo for kids that bring a parent.