How to Keep Your Customers Happy… Marketing Ideas from Charlie Cook

“I’m working for a company that sells windows for high rise apartments. I love my job except one thing is my company doesn’t keep their promises. They don’t deliver on time and customers get upset.

How should I handle it, to keep my customers?”
– Peter T.

How do you keep your customers happy even if the product doesn’t get there promptly as it should? Use this marketing idea and this idea to manage your boss.

Manage Your Customers’ Expectations
Let them know that even though delivery is scheduled for two weeks that it usually takes four weeks or whatever. No one likes surprises but most people can adjust to a realistic delivery schedule even if its the three to six months it takes to get a couch made and delivered here in the U.S.

Do the Math.
Calculate how much more business you’d be getting if your customers windows were delivered on time and they were happy. E.g. with happy customers you get reorders and referrals which can easily double your sales.

Then take your report to management and ask them if they are interested in increasing sales by 25% or more next year. Show them how much more they could be making if they delivered the product on time and ask them if they can make a commitment to improving delivery times.

– Charlie Cook
Marketing Ideas That Work