“Email marketing doesn’t work!” People who say this have it wrong. They’re confusing the medium with the message.
You may get dozens if not hundreds of emails each day that are tossed into your bulk mail or spam folder before you even see them. Of those that you do open, sometimes by mistake, most want to sell you stuff that you don’t want or need.
It’s true that a lot of email is pure junk, but before you dismiss email entirely as an effective marketing tool, you should know that for the past year I’ve been using a planned sequence of two emails that result in $15 to 20,000 in sales each time they’re sent out. And you can have the same success.
Here are four ways you can use email to increase your profits by helping more people buy your products and services.
1. Send Email to People That Ask For It
Sending email to people who have never heard of you is almost always a waste of time. They’re not going to open your email, much less read it.
Before people will open and read your emails, you have to prove to them that you can be trusted to provide helpful ideas or information. Then you can politely ask them to give you their contact information and ask their permission to email them. In your first email, double check that they want to hear from you.
The confirmation process described above may seem onerous, but it keeps all of us from being deluged with spam and ensures that the people on your email list want to hear from you and are interested in buying from you.
What’s the fastest way to build your own massive email list? Use this link to get the details about this marketing idea >>
2. Get the Conversation Going
One of the biggest mistakes online marketers make is sending out a barrage of emails that try to sell right away. Send emails like these out and you’ll destroy the trust you’ve been working hard to develop.
Instead, use your marketing emails to demonstrate that you’re the go-to expert in your industry niche. And periodically ask your readers’ relevant questions. Hearing their feedback will let you know what they want and need.
People are much more likely to buy from you when they know you, trust you and feel like they can talk to you.
Ready to find out the secrets to using email to build trust and sales? Start here >>
3. Use Personal Reputation To Increase Sales
Your personal reputation is the sum of every thing your prospect has seen or heard about you and your company. Ideally, your prospects think of you as helpful and interested in them as well as, knowledgeable, up-to-date, trustworthy and reliable.
If your reputation isn’t solid, people will perceive too much risk when you ask them to buy. If you’ve got a strong reputation, your prospects are much more likely to respond when you suggest a product or service and become clients and customers.
What can you do if you’re just getting started or have been in business for years but aren’t reaching many buyers with your current email list?
Find another company targeting the same market you’re trying to reach. Let them review your products and then make them an offer that can’t be beat to promote your products or services.
When one of the most famous people in your industry niche tells people to buy your product, you’ll generate five times as many sales as you would trying to make the sale yourself.
4. Listen to Your Readers; They’re Your Buyers
Your marketing emails are going to thousands, if not tens of thousands, prospects. You can’t hear what those prospects say when they get your email, but there is an easy way to find out what they are thinking.
Each time you send an email, check your email tracking stats to see:
# The percentage of people that opened your email,
# Of those people that opened your email, how many followed the links provided in the email,
# How many of those that followed the link made a purchase.
Use this information to improve the results of your next email. For example when I log into my email broadcast service I can see how many people opened each of the html emails I send.
When you have this information you can determine which topics and subject lines to focus on and which to dump. Similarly you can use tracking links in your newsletter to see what percentage of people who read your emails went to your product page and how many of those made a purchase.
With a little bit of simple tracking data in hand you can identify whether to fix your subject line, your email content or your sales page, or all three.
Want to know the secrets to using email to grow your business? I’ve been testing and refining my email and web marketing strategies for almost a decade.
Do these 4 ideas sound too simplistic? 90% of my sales are in response to emails that either I send out or my sales partners send out on my behalf. Using the four email strategies above, you could easily boost your sales by more than you ever imagined.
Want to increase your online profits? Put these ideas to work today to see your website profits soar.
To your success,
P.S. – Even if you already have a web site that’s making money, I challenge you to double your profits this summer. I know you can if you use these proven email marketing ideas and techn iques >>
P.P.S. – I’m always amazed at how many people keep doing the same thing over and over when it doesn’t work. I know you’re smarter than that and would rather find out how to use these proven email strategies to grow your business too >>