What’s More Important Than List Building In Marketing?

Do a search on popular web site marketing topics and “List Building” comes up as one of the most popular. If you don’t have a large in-house qualified list to mail to then, you should.

A few tactics to use are a free giveaway to motivate people to fill in a simple form on your site and give you their contact information. The best ways to get people to your site to fill in the form is top search engine placement, articles, links from other sites and Google Ads. But just building your list is only the start to making your online marketing work…

The key to online marketing success isn’t just having a big list of qualified prospects, it’s using it correctly to convert prospects to clients. Here are a couple of key things to remember.

Unless your prospects receive and open the emails you send them you’re wasting your time. Many email broadcast services happily charge you to send your mailings, but only a few actually deliver.

That’s right. You could have list of tens of thousands or hundreds of thousands of prospects but when most email broadcast services send your emails, only a very small percentage receive them much less open them. More important than a great subject line to get them to open your email, or great copy to get them to read it is how many people actually receive your email.

Want to know if your email campaigns are working?

Send your email in html and then check the open rates. If only a couple of percent of people are reading it you’ve got a problem. With a top quality email broadcast service 20-30% of your audience should at least open your emails.

What’s more important than building your list?

The number of people who actually get your email and open it.

– Charlie
Small Business Marketing – Time Tested and Proven Ideas