Charlie Cook's MArketing for Success Insider's Club


Share What You Know… And Get Paid For It!

Author: Charlie Cook   |   June 17th, 2010

Want a simple way to make money, one you can use to sell the most popular item on the planet?

Whatever your profession, background or experience, you possess valuable knowledge and just by sharing what you know or even what you just learned, you can get paid for it—as a consultant.

That’s how I created each of my businesses.

When I first started out, I had no idea how to get a top search engine ranking. So, I started reading and testing and discovered what worked. Pretty soon I had enough information for a book, and speakerstarted selling my simple system as an ebook. From there my business grew into highly-profitable consulting.

And all I did was take an interest of mine, in this case how to get a top search engine ranking, and share what I’d learned to create a steady income stream.  It’s so simple that I’m amazed more people aren’t doing it, selling information – the fastest growing commodity in an otherwise treacherous economy.

Or course, I didn’t stop with search engine optimization, since then I’ve gone on to detail how to create a marketing message, everything you need to know about web marketing, closing sales and a host of other topics, generating millions of dollars in revenue from products I’ve created and from consulting with clients.

As a coach and a consultant you can make good money. At the low end, you might charge $100 an hour. But rates can escalate dramatically from there—and once you become well-known you can charge $500-$1200 an hour.

The term “consulting” may call to mind an image of a huge multinational firm, such as McKinsey, sending teams of dozens of its staffers into Fortune 500 corporations. But many consultants have solo practices. Anyone who can help others solve problems, avoid mistakes, or increase revenues qualifies for the title.

Consider the copywriter Don Hauptman. Don and I “met” recently via LinkedIn. For each consulting assignment, Don charged between $4,000 and $7,500. The consultation itself consisted of a day with the client—and sometimes even less than that—in person or by phone. Preparation was necessary, of course, and some minimal follow up – but wouldn’t you like to be making over $4,000 a day just by sharing what you know?

Well you can!

To help you get started as a coach and a consultant Don has written an e-book that reveals everything he knows. It’s called The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting.

Maybe you think Don is a special case. Or you might say: “He’s a copywriter and I’m not.”

But almost anyone with expertise has opportunities to turn that knowledge into a lucrative consulting practice.

While researching The Versatile Freelancer, Don interviewed numerous professionals who became successful consultants: copywriters, authors, graphic designers, photographers, psychologists, and others. And even during a period of economic gloom, unemployment, bank failures, foreclosures, plunging stock indexes, and recession he found

The majority of those consultants interviewed reported that their businesses were unaffected and that they were doing as well as ever, or even better.

Why does consulting often work so well in a down economy? The answer is simple: During tough periods, companies trim their staffs or don’t hire as they normally would. An outside consultant, a one-time project, or a lower-priced service can be appealing options.
Can you become a successful consultant? Quite possibly, if you’re good at what you do, and have the ability and the enthusiasm to communicate your knowledge. Think about what sort of information and advice and intelligence you’re capable of offering, its value, what you could charge, how to identify prospective clients and persuade them to hire you.

How do you begin? Try this three-step procedure. For best results, do it in writing.

  1. Take an inventory of your background, experience, skills, and achievements. Do you know how to increase revenues and profits, cut costs, solve problems, come up with innovative ideas? These are all “bottom-line” benefits that companies value, even—or especially—in tough times.
  2. Determine who might pay you for that knowledge. Consider firms or organizations where you have contacts, or others you can research. Hidden opportunities lurk in the most surprising places. Think creatively.
  3. Match your expertise to the market’s needs and approach your targets. Make a pitch or submit a proposal. If you know the appropriate executives, you have an edge. Cold calls are more challenging, but not impossible.

I’ve read Don’s book and I’m impressed. The Versatile Freelancer not only explains how to become a consultant or coach but also reveals opportunities in public speaking, critiquing, corporate training, and more.

The Versatile Freelancer tells you everything you need to know, step by step—from how to promote yourself and find clients and what to charge … to how to prepare and deliver a successful presentation, even if you’ve never spoken publicly and suffer from stage fright! It also includes Don’s own agreement letters and other useful documents and resources and self-marketing tools.

AWAI, the publisher, offers an unconditional money-back guarantee. You’ll also receive a free bonus report: “The World’s Easiest Way to Sell Yourself and Your Services.” To order without risk, go here. [YOUR AFFILIATE LINK]

Any doubts? Michael Cloud, a speechwriter, reports: “I just made an easy $9,500 in three days from one simple technique I learned while reading Chapter 2 of The Versatile Freelancer.”

Whatever your specialty, whatever knowledge you possess, someone probably needs or wants to learn it—and is willing to pay you for sharing it.


P.S. Don’t wait. Discover the perfect strategy for protecting yourself, your business, and your income in all types of economic climate. Order The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting here >>

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