Do You Know What Your Prospects Are Thinking?

When a prospect visits your business web site or reads your marketing materials, what are they thinking? Are they true believers in your products and services or are they ..

.. skeptics?

Unless they have bought from you before or were referred by someone they know and trust they are viewing your information with a healthy degree of skeptisim and they’re thinking –

“I don’t know who this small business is.”
“I don’t know what they do.”
“I don’t know how they can help me.”
“I don’t know if they are credible and can actually deliver on what they say they do.”
“I don’t know their customers.”

Your prospects are asking themselves –

“Why should I read this page?”
“What’s in it for me?”
“Why should I give this small business my money?”
“Do they give me any reason to contact them?”
“Is there a compelling reason I should pull out my credit card and buy from them and not just keep looking for another place to get what I want?”

Does your marketing give your prospects the answers?
Does it give them a reason to contact you and buy from you?

If your marketing doesn’t answer your prospects’ questions you’re wasting your time on your advertising, web site and marketing materials and you won’t earn the return on your marketing investment that you’d like to and you won’t be able to grow your business.

Want to find out how to make your small business marketing work for you, instead of against you? You can with the marketing manuals on this site and my marketing services.
– Charlie Cook