Charlie Cook's MArketing for Success Insider's Club

 

Are You Using The Right Marketing Ideas to Open Doors to New Business?

Author: Charlie Cook   |   October 12th, 2007

Why It Wouldn’t Open…

I was in the bathroom shaving when my wife called up from the garage. She was running late and wasn’t having any success starting the car. She’d put the key in the ignition but it wouldn’t turn, and she wanted my help so she could get going with her day.

When she handed the key to me I knew right away what the problem was. It wasn’t going to start the car no matter how many times I or she tried it. Why?

We own two cars, an Audi and a VW Passat. The keys look identical except one has the Audi logo on it and the other a VW symbol. My wife in her early morning semi-awake state had grabbed the wrong key. She was trying to start the VW with the Audi key. When I pointed out her mistake she switched keys and was on her way.

Your marketing is the same as a car. If it’s not getting you where you want to go the first place to look is the key you are using to get things started.

Want to unlock your marketing and get sales rolling in? Use this marketing idea >>

Your business marketing message is the first thing your prospects see or hear when they read your materials or hear your ads. With the right one, you’ll grab your prospects attention and interest and you can get a virtual or real conversation started.

If your marketing message isn’t starting up marketing conversations then you’re using the wrong one. No matter how hard you try, no matter how many times you use it or how much you spend on advertising or mailings it’s never going to help you get where you want to go.

If you’re frustrated with your sales, the first place to look is your business marketing message. Starting a flood of sales can be as simple as making a switch to a different marketing message, one that works.

Want more clients and customers? Find out how to get things started with this marketing idea >>

Charlie
Business Marketing Ideas You Can Count On

Reblog this post [with Zemanta]

Join the Discussion!

What do you think? We value your input. Share your comments, advice or ask a question.