Who Will Be The Business Marketing Winners In This Economy?

There are two kinds of people: those who panic when things go wrong and those who get a grip and take action to solve the problem.

Which are you?

Who Will Be The Business Marketing Winners In This Economy?

Over a month ago, U.S. Airways Flight 1549 out of New York’s LaGuardia Airport ran into a flock of geese within minutes after takeoff, shutting down both engines. You probably read about it or saw the reports in the news.

The pilot, Captain Sullenberger, kept his wits about him and chose to make a very tricky water landing. He pulled it off, easing his jet down into the middle of the Hudson River without damage, saving everyone on board.

Talk about a winner. It’s an inspirational story, but how did Sullenberger do it? How did he know what to do to save himself, his crew and his passengers?

Captain Sullenberger has years of experience flying, but he credits his training for preparing him to handle a once-in-a-lifetime emergency like this one. He didn’t panic because his training had taught him a set of maneuvers to choose from in extraordinary circumstances.

As a business owner, you may feel like you’re piloting Flight 1549. Just when your business marketing is airborne, a flock of misguided bankers and lenders (turkeys in this case) threatens to bring the whole economy down and your business with it.

It’s bad. Credit is tight and buyers are harder to find. You can panic and watch your company’s profits sink, or you can take your cue from leaders like Sullenberger. The winners in this economy will be business owners — pilots— who take action to save profits and even grow in this economy.

You need to pull your business out of danger and keep pulling in sales. Institute emergency procedures. What are they? Start here >>

How can you save your business and even increase your profits in this economy? There are many ways, and I’ll be discussing them in this and future articles. The first is to…

Create efficiency in key areas. Especially marketing.

Does that sound like strange advice from a marketing coach? It isn’t. You can’t afford marketing that isn’t working.

Marketing is the engine that drives sales and profits. You may have years of experience marketing, but if you aren’t using strategies that run this engine efficiently, you’re losing prospects and sales at a critical time.

In my experience, 90% of potential sales are lost due to poor marketing copy, limited followup, and/or a low percentage of conversions. That’s not a typo; 90% of potential sales are lost due to marketing inefficiency. Institute emergency procedures!

You can improve your marketing efficiency in just a few days and see gains in profits of 400% or more.

How can you improve your marketing efficiency? Find out >>

Most companies are lucky if they’re getting a 1% response to their marketing. Your response rate could be as high as 15%. Think what that would mean for your sales and your income.

1. Lead Generation

Most company’s conversion rates are terribly low, and you probably wouldn’t be reading this if yours weren’t, too. Whether you’re using direct mail, cold calling or a web site to generate leads, a typical response rate is less than a half of one percent. Improve your conversion rate to 1% and you’d have twice as many leads.

Is it possible to get 1% of the people who see your information to contact you? Yes. 10 to 13% is possible!

How can you improve your lead generation? Find out >>

2. Conversion

Once a lead comes in, how many do you convert to sales? Here’s another marketing sinkhole: most companies lose 80% of potential sales from leads due to lack of follow-up.

Emergency procedure; improve your follow-up system. You could be landing five new customers a day, not just one. Or 50 instead of ten. It doesn’t have to be a perfect follow-up system for you to double your revenue.

How can you improve your conversion rates? Find out >>

3. Sales

Use every sale as the stepping-stone to the next one and the one after that. Up-selling and cross-selling can easily double or triple the amount you make from a client. Yet most businesses leave these profits on the table. Is that what you’re doing?

How can you improve your up-sell and cross-sell? Find out >>

Business owners who learn how to market efficiently now will not only survive the recession; they’ll be way ahead of the competition when it’s over. They will be the winners in this economy and the next one.

You’re in the pilot’s seat. You can’t sit back and wait for the economy to improve; you’ve got to take action. But don’t panic. Discover how to make your business marketing efficient and stay in the air. When you do you’ll be able to smooth out the bumpy ride you’ve been experiencing and enjoy the trip.

Ready to be a winner with your marketing?>>

– Charlie

P.S. Can you really afford to keep marketing the way you are now? Want to avoid watching your business crash? Improve the efficiency of your business marketing and you’ll instantly get more leads, more sales and more profits.