How Do I Develop Marketing Survey Questions?

“Hello Charlie, your articles are excellent. I am in the process of building my market survey questions. I have to see what my defined market thinks of my concept prior to my marketing strategy. Do you have materials on developing market survey questions? I would like to know if I am on the right track and like to double/triple check my work.” – Nicole Bourquin

A – The key marketing questions to ask prospects and clients (relevant to your products and services) are:

– What do you need?

– What do you want?

– What are your biggest concerns?

The objective is get the conversation rolling so you can get them talking and ask follow up questions to learn the specifics. – Charlie Cook