How to Evaluate Your Small Business Marketing

What’s the first thing you look at to tell if your small business marketing is working?

You look at the response you are getting. Each ad, letter, call or web site you have is the equivalent of a marketing action. And each time you put time and money into one of these you want to get a huge response? When you put an ad in the newspaper you want the phone to start ringing of the hook with prospects. Is that what usually happens?

If you’re not getting the response you want from your small business marketing, the first thing to realize is that the problem is not your advertising, sales letters, cold calling or your the internet. These are just the delivery vehicles for your marketing message and marketing information.

Typically a low response is directly correlated with how you talk about your products and services. If you’re not getting a ton of calls from your marketing, the problem is your marketing message and your marketing information.

While advertising and promoting your business can cost a lot, changing your marketing message and rewriting your marketing copy is relatively inexpensive. Want to grow your business? Test out new ways or talking about what you do. With the right marketing message, you’ll see your small business soar.
– Charlie Cook