How To Sell To Skinflints

In this economy it seems like everybody has become a skinflint!

Money is tight and a lot of people are worried. While there have always been skinflints out there, it seems like more of your previously free spending buyers have morphed into skinflints.

What can you do to your small business marketing to get skinflints to buy and get your profits back on track in this economy?

Find out how to increase your profits in this economy >>

My Dad The Skinflint
I grew up with a dad who was always looking for ways to cut costs. He’d turn out the lights to save on electricity, often before the rest of us had left the room.

During the winter, he’d turn the heat down to 50 degrees at 9 p.m. and I learned to sleep under piles of blankets.

When gas first hit a dollar a gallon back in the late 1960s my Dad focused on getting the most miles he could out of a gallon of gas. He’d shift into fourth gear at 20 mph. Even before cars like the Prius ever existed he was getting over 30 miles per gallon.

Even when I take my Dad out for a meal, he stills asks for the cheapest beer they’ll serve. Last time I think the waiter must have gone into a storage room and dusted off a Pabst they’d had sitting around for years.

My Dad ascribed his money-saving ways to his Scottish heritage and now your customers are blaming their reluctance to buy on the economy.

What You Should Know
My Dad was a skinflint by nature. It wasn’t that we were perpetually broke or in dire straits. He saw saving money as a game and took great pride in seeing how little he could spend on electricity, heating oil, gas and even beer.

Did that mean he didn’t spend money or spend big on certain items?

Of course not. Over the years my Dad has spent large when he wanted a sailboat, antique furniture, or the latest Toyota Prius with all the bells and whistles.

What you should know is that even people who are skinflints by nature, are happy to spend money when they want something. And that’s just as true for people who are temporary skinflints due to economic worries.

Find out how to overcome your prospects reluctance to buy

Even in today’s recession-racked economy people are buying. Sales of BlackBerries, iPhones and other smart phones are up 25% in 2009. And even people on tight budgets are buying including job seekers.

They’re buying because the connectedness that smart phones provide has a high value for a growing number of people.

How To Get Skinflints To Buy
Are you getting more and more objections when you try and close the sale? Are more and more prospects telling you, price is the problem, it’s not the right time, they’ll need to think about it?

The one thing you need to know is that whenever your prospects seem to be waffling, appear to be morphing into skinflint mode, the problem 9 times out of 10 isn’t that they don’t need or want your product or service.

When prospects take on skinflint characteristics, what they’re telling you is they don’t understand the value of your product or service. And it’s rare that price is the issue either.

If my 90-year old Dad still drove, you couldn’t sell him a top rated Nissan Sentra or a Ford Focus for around $15,000. But you could sell him similar sized gas sipping Toyota Prius for $22,000. That’s $7,000 more!

The small business marketing secret to getting your prospects to spend more

Your Buyers Are The Same
While I think of my Dad as unique, he’s just like your buyers in one way. He’ll spend money on things he wants and perceives have a high value to him.

If you want to generate more sales in this economy, use the same marketing strategies that get skinflints to buy. Appeal to their wants and clarify the value in their terms. Do this and you could easily make this one of your most profitable years ever.

– Charlie

P.S. There is plenty of money to be made in this economy but it’s not going to fall into your lap. To get it you need to change the way you market your small business and how you close the sale.

Find out what works to close more sales in this economy

P.P.S. Visualize more clients buying from you. Imagine more people chasing you, calling you and wanting to work with you.

Sound too good to be true?

All you need to do to make it a reality is take action and discover how to eliminate the obstacles to sales.

Discover what works to bring in more buyers and more profits