How to Solve the Web Site Marketing Puzzle

For most people marketing online can be a puzzle. The first step is to understand the pieces. Here’s a roadmap of the key elements.

1. Getting People to Your Site
– Search Engine Listings
– Pay-per-click ads
– PR
– Article Distribution
– Linking Strategy

Whether it’s the description that appears in the search engines, your google ad, or the blurb you include with your articles, you’ll need a killer marketing message that gets your prospects to stop what they are doing and click through to your web site. I explain exactly how to do this in the 15 Second Marketing guide.

2. Getting People to Read Your Web Copy
Once visitors arrive at your site you want them to instantly discover why they need your products or services then you want them to contact you or buy from you. I explain the web strategies and ideas that work to do this in Creating Web Sites that Sell .

3. Getting People to Buy Again and Again
Remember the first sale should be just the beginning. Once a site visitor has made a purchase quickly leverage their interest and convert them into regular buyers.
– Charlie Cook