I for one will take any opportunity I can to use my new IPhone, and according a Nielsen survey, I am not alone.
Nielsen estimates that one in two Americans will have a smartphone by Christmas of 2011.
With statistics as staggering as these, businesses need… to stay on top of the smartphone phenomenon and learn to how to market their brand in a way that lets consumers use these new Christmas presents. Ideas regarding how to do just this have been rolling out for years, but one particularly caught my attention both as a consumer and as someone who works in marketing—Quick Response Codes.
Quick Response Codes, or QR Codes, capitalize not only on the idea that Americans love their smartphones, but the idea that Americans are constantly fidgeting with technology. Pretty soon, the commuters and consumers will be the generation that has grown up with technology.
Cell phones were given to this generation as children, the Internet was right at their fingertips, and “I wish I had a camera” was never a concern. If they have a little bit of time before a doctor’s appointment, they pull out their phones; if they have a five minute subway ride; they pull out their phones; if they’re waiting for their order to finish being cooked, they pull out their phones.
As a young person myself, I know this to be true. In fact, I have already clicked my phone three or four times since writing this article simply because writer’s block gave me a little bit of extra time, and I needed to fill it with something.
The way QR Codes work is this:
1. A company creates a code that they can put on any type of advertisement they wish: billboards, magazines, brochures, etc.
2. Potential customers see the ad and decided that they want more information; then they notice the QR code.
3. They then pull out their smartphones and take a picture of the QR code.
4. The code will take them right to your company website where they can learn more about what they save advertised.
As you can see, QR codes are extremely helpful for those on the go. Oftentimes consumers see a billboard or an ad on the side of a bus and think they would like more information, but by the time they get out their phones to punch in the contact information or website, the ad is gone. With QR codes, all a consumer needs to do is take a picture of the code. In the end, they end up where they want to be anyways, and they get there faster.
How to Create a QR Code to Grab Those on the Move
Another great thing about this new marketing ploy is the fact that it is not only convenient for consumers, but it is extremely simple for businesses to create. Follow these two simple steps to get your QR Code started:
1. Visit QRCode.kaywa.com and type in the URL of a page you wish to link to through your code (company website, Facebook page, etc.). This will generate a code for you.
2. Take the code and copy it onto whatever marketing media you wish!
Although QR Codes have been around for many years (beginning in Japan), they are just now taking the U.S. by storm.
If you are still skeptical and unsure whether this may be too good to be true, try it out for yourself with the QR code above. I think you will find that the benefits are overwhelming, especially for something free and easy.
Amanda DiSilvestro is a writer on topics ranging from social media to telemarketing services. She writes for an online resource that gives advice on topics including time card software to small businesses and entrepreneurs at Resource Nation.