Charlie Cook's MArketing for Success Insider's Club

 

How Do You Know If Your Marketing Blog Is Working?

Author: Charlie Cook   |   April 11th, 2007

If you have a blog and are regularly writing posts you want your efforts to generate results. Right? How can you tell if your blog is working?

A well planned and well written blog should do the following for your small business marketing. It should generate:

– Interest in your products and services
– Position you as the expert
– Familiarity and trust
– Virtual relationships with prospects
– Qualified leads
– Sales

If your blog isn’t doing this for your business – your missing some of the basic steps involved in using your blog to enhance your small business marketing. First start by writing about topics that wil attract your prospects like a magnet. Then give them straight no B.S. advice that they can take to the bank.

Do this and they’ll want to read every blog post and they’ll subscribe to your blog RSS feed and you’ll have their attention and their loyalty – two big steps towards converting them to customers and clients.
– Charlie
Small Business Marketing That Generates Sales

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4 Responses to “How Do You Know If Your Marketing Blog Is Working?”

  1. annalaura Says:

    this is great advice. I have noticed this as well with my blogs.

  2. William Anderson Says:

    great points!

    it takes some time (and work!) to establish your blog as being credible within your particular community. additionally, it’s good to keep an eye on the analytics to quantify interest in your blog.

  3. Toby Says:

    Charlie – I so agree with you. A business blog should start with a strategy that includes elements of “success.” Part of that strategy would consider content as well. Good points to keep top of mind. Thanks!

  4. Whiteboard Diaries Says:

    I would add honesty and a genuine passion for your content topics are a key as well.

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