Do Google Adwords work?
The answer is yes and no. Google’s elegant Adwords system makes it easy to set up and test ads but most web site owners never make a profit from their ads. For most people Google Adwords are the number one website marketing money waster.
Why?
Once a prospect clicks on your Google Adwords ad, they’re linked to your site. Then what happens? In most cases a whole lot of nothing. They visit your site or your landing page and then they leave. They leave without buying anything or even leaving you their contact information.
The result of your Google Adwords campaign? For most people, it’s another advertising black hole. A whole lot of money goes into it and it doesn’t generate much in the way of business. That’s not to say it can’t work.
I have one web site marketing client that relies primarily on Google Adwords to generate leads and sales. And their business is booming. But it costs them plenty, more than most people realize to generate a lead. When I first started working with them their per lead cost was over $75 dollars.
That’s right they were paying for more than $75 worth of Google Ads just to get one person to fill in their opt-in form on their site. Now, they’re absolutely delighted that I’ve helped them reduce it to less than $25 per lead. Why does this work for them? Google Adwords works for them because they close enough of their leads to make a huge profit.
Will Google Adwords work for you? To make them work you need to determine your per lead costs, conversion rates and the value of a new client. If it’s less then you’re paying for your Google Ads, then you need to either stop or discover how to increase your conversion rates so a higher percent of visitors to your site or landing page become buyers.
Don’t be hoodwinked by this website marketing hoax. Don’t assume Google Ads will automatically start bringing in business. They won’t – unless you know how to convert site visitors into highly profitable clients.
– Charlie Cook
Web Site Marketing That Gets Results
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=768a7e22-f430-40b9-a53a-984634033459)
June 2nd, 2007 at 3:23 am
I tried Google adwords with no success. My ad showed up on the first page one day, the last page another day. There were hundreds of hits to the search terms but a minimal number of visits to my site. It was a hard to figure out the successful model.
Car Insurance Phoenix
January 31st, 2009 at 7:52 pm
Nice blog, I subscribed to your RSS feed. I’m in a class right now talking about AdWords, and I was skeptical about it, but it was nice to hear what you had to say.
January 31st, 2009 at 8:00 pm
[…] users to your site, but really it’s up to you to make money. According to Charlie Cook from Marketing for Success, Google AdWords just might be the number one marketing money waster for most website owners. The […]
December 24th, 2009 at 1:39 pm
Google Adwords is a highly measured system of advertising and when used properly it can and does create great value for businesses. The challenge is that Google Adwords is self-service advertising and it requires thought and planning or it will burn through your budget with very little to show for it. Like any tool the results depend on the skill of the person using it.
October 19th, 2011 at 3:07 pm
i received email to try working the google ads system for an 49.99 investment…does this work and is it for reals?