It’s awfully quiet…Nothing?… Really?
Making money with your website by leaving your profits to chance is like buying a lottery ticket. You might win –anything is possible — but the odds are against you.
If you’re serious about making money online…make testing part of your strategy. Let’s look at why testing matters and what to test and when.
Why Testing Matters
A couple of weeks ago I headed out after work for a quick 20 mile bike ride. Nice evening, not too much traffic – everything was going great until my rear tire went flat.
I thought, no problem, I’ve got spare tubes and a sleek, lightweight carbon fiber pump I paid a premium for. Within seconds I had the new tube in the tire. But when I went to inflate it, I discovered, much to my chagrin, that my pump didn’t fit the tire valve.
I’d never tested my pump. I didn’t know that I’d chosen a great looking and expensive pump that only worked on one type of tire valve. More importantly, it didn’t work on the valves I had with me. There I was by the side of the road with all the tools to fix a flat, but they didn’t work together to get me rolling again.
Is your web site broken down leaving you stuck?
You have a home page, a couple of additional supporting pages, an email address for people to contact you. Your site looks great, but is it working to generate leads, sales and profits?
What’s the solution?
You want to optimize your site’s performance so it brings in a steady stream of profits. Without testing, you won’t know what’s working and what’s not. Each element of your web site needs to be tested to see if it is actually doing the job you expect it to do.
Here are the top 3 things to test.
1. Your Marketing Message
Test the headline you put at the top of the page that tells people why they should stay on your site. You can use Google Ads to run split tests to two different pages and see which headline keeps people on the page the longest or which prompts the most number of people to contact you.
2. Your Free Offer
One of the fastest ways to generate leads with your site is to offer something for free, but just adding a free offer subscribe form on your page won’t get you the most leads. The key is to provide your site visitors with a compelling reason to give you their contact information.
Test the offers you provide, even if it’s just for something you are giving away, to see which offers generate the most leads and sales. The wrong offer won’t generate leads. Find the right one, and you can easily prompt dozens of people to contact you each day and double or triple your profits.
3. Your Page Design
The size, color and placement of different elements on the page determine how well your visitors understand what you want them to do. Changing the size and color of your headline and subhead, for example, can make all the difference in whether or not visitors take the action you want them to take.
For example, I recently did a test with the sign up form on my home page. Instead of asking people to sign up for my free report in two places at the top of the page, I designed a larger signup form and asked them once. The larger, single sign up form converted twice as well.
You could spend the next 10 years figuring out what works to sell online — or you could use proven strategies and techniques to get results right away.
How Much Can Testing Improve Your Sales?
I had one client who was a big believer in testing. Every time I suggested a change to their site, they’d test it to see if they wanted to make it a permanent one.
Within the first three months that I worked with them, they tripled their lead acquisition and sales. Over the next three years we continued to test the elements of their site and ultimately increased their conversion rates by a factor of 17.
Want to increase your online sales by a factor of 17?
Testing is the key. To make it simple for you, I’ve spent the last 10 years testing what works to get more people to come to your site, to contact you and to buy from you.
Many web site owners leave their online profits to chance. I know you’re smarter than that and would rather put proven techniques and strategies to use to jump-start your sales.
Don’t get stranded beside the road, as I did when I forgot to test my bike pump. Discover what works to make your web site a success.
To your success,
P.S. Try this one test to evaluate whether you’re web site is working. Is it making a profit of $10,000 or more each month?
Smart people like you know when to stop doing the same thing over and over and expecting different results. If your web site isn’t making as much money as you want it to make, you know it’s time to take action and get back on the road to success.