Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Why Knowing Your Customers’ Names Is Important

By Tom Borg   |   January 15, 2010

Last week I walked into my credit union, Community Financial, in Canton, MI. As I waited in line, I noticed one of the tellers was new. Whenever there is a new teller it makes me aware that there will be a short period of time for them to get to know me. Once this young lady got my account number, she wasted no time using my name.

On my next visit, the same thing happened. On my third visit she called me by name as I walked up to the window. She did not even need to look at my account number. This kind of treatment made me feel important and respected and is one of the reasons I have been a member of this credit union since 1983.

Do you know the names of most of your customers? Read More »

How To Create A Winning Guarantee

By Mike Jezek   |   January 15, 2010

Today having a money back guarantee in your ads, web copy, emails and sales letters is mainstream. It’s expected of you. But rattling off a guarantee isn’t as effective as it used to be.

Perhaps you’ve already discovered this. In this article, I’m going to show you several types of guarantees you can use and how to leverage your guarantee as a point of value.

Typically, the longer the money back guarantee, the less refunds you’ll end up having. The reason why is because people Read More »

Know Your Bragging Rights

By Joan Stewart   |   January 14, 2010

Don’t tell me you can’t get any publicity because all the reporters who you’ve pitched are ignoring you.

Boo-hoo.

That’s all the sympathy you’ll get from me. I’d rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel to brag big-time about Weimer Bearing & Transmission, Inc., his 86-year-old company, a distributor for the power transmission industry. Read More »

Will You Be 2010’s Biggest Loser?

By Bob Oros   |   January 13, 2010

With a year like 2009 behind us, how is it possible to predict what will happen in 2010?  If you are having a hard time trying to put together your 2010 sales plan, here is the reason and how to be 2010’s biggest winner.

Let me ask you a question.  Is selling an art or a science?  What do you think?

If you said it is a science, you would be wrong.  That doesn’t mean you can’t use scientific principles for your selling activities.  It means selling itself cannot be a science.  If you are trying to use scientific principles to predict your 2010 sales plan you will have a hard time.

Here’s why. Read More »

How To Make Your Wishes Come True…

By Charlie Cook   |   January 12, 2010

Want to skip the get rich quick schemes and discover what actually works to build your online business? In addition to the following, check out the 3 articles under Advanced Web Marketing here >>

What Do You Wish For?

What wishes do you make before you toss a coin in a fountain or blow out the candles on your birthday cake? What things do you dream about doing, accomplishing, and achieving?

Do you wish for more time with family and friends, for instance? For more money to afford a vacation home, say, and more time to use it? For freedom to travel and the means to live the life you’ve always wanted? Read More »

How To Use Social Media In Your Sales Process

By Laura Roeder   |   January 12, 2010

We usually talk about social media for marketing and promotions, but what about sales?

I’ve had great success with friending prospects on social media sites as part of my sales process. It’s important to note that some people use facebook only for personal use and aren’t comfortable connecting with business associates there. People have different boundaries for different sites, so don’t take it personally if your friend requests aren’t all accepted.

The social networking site that’s a definite business safe zone is Read More »

Copywriting Defined In A Single Tweet

By Ryan Healy   |   January 11, 2010

It seems business owners who understand the power of sales copy are most interested in learning all the “advanced” copywriting tips. Unfortunately, the advanced stuff doesn’t do you much good if you don’t understand the essence of copywriting.

That’s the bad news.

The good news is that the essence of copywriting may be a whole lot simpler than you think. I’ll get to that in a minute. First, let me tell you a little story… Read More »

Why YOU May Be Hurting Your Business

By Tony Brueski   |   January 10, 2010

It shouldn’t take the dropping of a large crystal ball in Times Square to motivate you to find new ways to improve your business. Sadly for many, it is the simple date on a calendar that makes people think that “things will be different now”. Yet, many do nothing to make “make a difference”. Sadly many think the magic turn of the page will do all the work for them.

No doubt, 2009 was a very tough year for anyone who is in business. And with the tough year and uncontrollable surroundings – comes a very heavy veil of negativity.

It’s easy to understand why. Read More »

What’s The #1 Thing Sales People Forget To Do

By Tom Hopkins   |   January 9, 2010

Years ago, UCLA conducted a little survey and asked people who did not make purchases why they didn’t go ahead with whatever it was they were offered. Interestingly enough, the most common answer was that they were never asked.

The prospects were contacted, a product or service was demonstrated to them, and their questions were answered. In some cases, they were convinced of the value of the offering and probably would have gone ahead, but nothing happened. The salespeople didn’t ask the prospects to make a commitment or to part with their money, so they didn’t.

Don’t ever let the fact that you didn’t ask someone to make a buying decision be the reason a prospect doesn’t go along with you. Read More »

Social Media Works For Dell – Will It Work For You?

By Charlie Cook   |   January 8, 2010

I have to admit I’ve been a skeptic of social media. Every time I hear someone talk about spending an hour a day managing a Twitter account, Facebook or any other of the social media sites, I cringe.

For the most part it seems like just one more distraction for small business owners who already wear too many hats and are challenged to stay focused on their marketing. As a business owner my hands are full already and if I have any extra time I’d rather be biking or skiing. How about you? Read More »

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