3 Marketing Ideas to Avoid the Holiday Slowdown

Don’t you wish you could leverage the holidays to generate a surge
of sales, no matter what you sell?

You can, using these marketing ideas!

The Friday after Thanksgiving, “Black Friday”, is the day many
retailers count on to pull them out of the red and turn a profit
for the entire year. Here in Connecticut, shoppers line up before
daylight to be the first to get into stores at the local malls. By
noon, I-95 slows to a crawl with all the shoppers on the highway.
It’s the beginning of the retail holiday spending spree.

Are you benefiting from the spending spree, or do your profits
suffer at this time of year?

Many business owners and marketers will tell you that their sales
slump in December. Yes, many people are distracted and busy with
holiday shopping and other holiday activities. If you aren’t in
retail, the question is, how can you turn the holiday season into a
sales opportunity, not an obstacle?

During the holiday season your prospects are in a mindset to spend
money, and are more than willing to spend money on themselves.
They’ve got their credit cards out and are ripe for you to market
to them.

What’s the secret to tapping into this holiday spending spree? Use
this link to find the answer >>

Retail holiday sales are a success because they rely on a handful
of tried and true marketing concepts. Use these simple marketing ideas to
create a tsunami of year-end profits:

1. Wish Lists
Many people make wish lists of presents to give and get during the
holidays. Why not ask prospects to create a wish list for
themselves and their business. Ask them what they want and need to
be more successful next year. Then sell them the solution.

2. Urgency
Once people have decided they want something, whether it’s a
present for a loved one or a new car or a better computer or new
marketing collateral, the quickest way to get them to buy is to
tell them might not be able to get it unless they act now.

When people head out to shop after Thanksgiving, they’re taking
advantage of short term sales, feeling the pressure of the limited
shopping days until Christmas, and they know that the stores may
run out of the items they want if they don’t act right away.

Creating urgency is one of the most effective ways to increase
sales, no matter what or when you market. Even if you’re selling
HVAC maintenance contracts or snowplowing services, marketing
limited availability or limited-time offers is a big motivator.

3. Special Offers
Typically, you may associate Christmas sales with toys, TVs and
personal items. You’re right, that’s where much of the spending is.
But there are no rules that say you can’t have a holiday sale on
your products or services, whether you provide computer systems or
accounting services.

Whether it’s a discount on price or a special bonus, when you give
your prospects something extra it increases their perception of the
value of your offer. Add in a sense of urgency, and you’ll have an
irresistible offer.

Are more clients and profits on your wish list? Use this link to
get them >>

In past years have you given up on the weeks between Christmas and
New Years and assumed you’d be lucky to ring in a few sales? If you
did, you’re missing out on some of the biggest selling days of the
year. The holiday shopping season generates about 20% of all retail
sales for the entire year.

With the right marketing strategies, December can be your best
month ever. And if it hasn’t occurred to you yet, you can use these
same strategies to generate a holiday rush of sales, all year long.

Ready to bring a flood of sales all year long? Use this link to
find out how >>

Charlie
Marketing Ideas That Make You Money