Guarantee Increased Sales with This One Simple Step
Author: Tom Borg | October 15th, 2010
The simple way to Guarantee increased sales and build repeat business
If you could find a simple, almost cost-free method to increase your purchase rate from 10% to 70%, wouldn’t you jump on it? Well, you already have access to it! It’s your business guarantee. With a strong guarantee in place – one that you back up to the letter – you reassure your customer, make them feel comfortable spending money with you, and increase your sales by 10% or more.
Simply stated, your clients want to be guaranteed that what they purchase from your company is going to provide them with what they want and need. This is nothing less than what you and I would expect, were we to purchase a product or service from someone else.
This expectation is based on a strong instinctual need that Abraham Maslow categorizes in his Hierarchy of Needs as security. We all possess this basic need. When we recognize and openly promote a strong guarantee to our clients, we eliminate their fear of not getting what they paid for.
In his outstanding book Your Secret Wealth, Jay Abraham suggests that our clients will purchase more quickly and more often when we provide and communicate a strong guarantee. As Jay Abraham explains, most companies typically have a guarantee but it’s not written or even verbalized to their potential clients. The absence of this communication creates doubt and suspicion about the product.
Write up a guarantee you feel comfortable with and try it out. Evaluate it after 30 days, measure the results, then tweak it. The key is to come up with a guarantee that you can uphold to your clients. By doing so, you will improve the quality of what you promise to deliver and increase the expectation of customer satisfaction.
By having and communicating a written guarantee, you reverse the risk of your client’s investment in your product; with it, you can dramatically increase your sales and expand your repeat business.
By Tom Borg ©2010
Want to know which two-three paragraphs are guaranteed to increase your sales by up to 50% or more? It’s not a secret — but all too many businesses let prospects slip away when they forget to use this incredibly powerful tool.
What am I talking about? It’s the proven way to eliminate your prospects worries about taking any risk when they buy from you.
Simply stated, your clients want to be guaranteed that what they purchase from your company is going to provide them with what they want and need. This is nothing less than what you and I would expect, were we to purchase a product or service from someone else. And it’s the fastest way to increase sales.
This expectation is based on a strong instinctual need that Abraham Maslow categorizes in his Hierarchy of Needs as security. We all possess this basic need. When we recognize and openly promote a strong guarantee to our clients, we eliminate their fear of not getting what they paid for.
In his outstanding book Your Secret Wealth, Jay Abraham suggests that our clients will purchase more quickly and more often when we provide and communicate a strong guarantee. As Jay Abraham explains, most companies typically have a guarantee but it’s not written or even verbalized to their potential clients. The absence of this communication creates doubt and suspicion about the product.
Write up a guarantee you feel comfortable with and try it out. Evaluate how much your sales increased after 30 days, measure the results, then tweak it. The key is to come up with a guarantee that you can uphold to your clients. By doing so, you will improve the quality of what you promise to deliver and increase the expectation of customer satisfaction.
By having and communicating a written guarantee, you reverse the risk of your client’s investment in your product; with it, you can dramatically increase your sales and expand your repeat business.
Isn’t that what you want – more sales?
