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Monday: The Most Important Day Of The Week

Author: Jeffrey Mayer   |   October 31st, 2009

I was working with Shelly, one of my success sales coaching clients, and she asked me “What should I be doing so that I can start the week off with a bang?”

“What do you mean?” I asked.

She explained that each week her sales manager has a sales meeting, first thing Monday morning, and it takes between 60 and 90 minutes.

When she finally sits down at her desk and is about to start working, it’s almost 11:00am and after she checks her e-mail, looks through her snail mail and makes a few phone calls, it’s time for lunch.

When she returns, it’s almost 1:00pm and as she’s beginning to start her week she already feels that she’s lost control of her day.

Her energy’s sapped, and her enthusiasm’s hovering at about zero.

She shuffles papers from one pile on her desk to another, makes some phone calls, and tries to find some enthusiasm to cold call and look for new business. But she’s too drained.

At 5:30pm she goes home, without having accomplished anything meaningful or important.

A Common Scenario
For many sales and business professionals this is a common scenario. In fact small businesses all across America start their weeks with sales or staff meetings the first thing Monday morning.

I think they’ve got it wrong!

Monday is the most important day of the work week, and I feel that you should already know what it is you need to do before you arrive on Monday morning so you can sit down, go to work, make things happen…


Monday morning meetings drain the lifeblood from an organization.

As an alternative, I suggest that these meetings be held on Thursday or Friday. That way the team is able to discuss what has happened during the current week and start planning for the upcoming week.

Success Tip: Separate thinking and planning from doing. The more time you give yourself to think and plan, the easier the “doing” is.

When you schedule your sales and staff meetings at the end of the week, everybody knows what needs to be done when they arrive on Monday morning.

Then they can sit down at their desk, go to work, and have a successful, productive, and rewarding day.

The goal here is to set yourself up to succeed, and when you can have a great, productive, and successful Monday morning the energy and enthusiasm carries through to the afternoon.

Then, before you leave the office on Monday afternoon, spend a few minutes planning for Tuesday. By planning for Tuesday, you set yourself up to have a rewarding and productive Tuesday.

Follow this process day after day, week after week, year after year, and you’ll have a productive, rewarding, successful and G-R-E-A-T day; one day after another, after another.

Before you know it you will have gone further and farther – and become much more successful – than you ever dreamed.

And since things are going so well for you and your team, maybe the boss will get the message that the sales/staff meetings aren’t needed any longer.


Reprinted with permission from “Jeffrey Mayer’s Newsletter. (Copyright, 2003 – 2005, Jeffrey J. Mayer, To subscribe to Jeff’s free newsletter, visit

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One Response to “Monday: The Most Important Day Of The Week”

  1. Chidera Anele Says:

    Hello Jeffrey,

    Thanks for this article. It is spot on.

    Definitely there should a shift in strategy to achieve platinum success.

    Keep it up.

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