Don’t tell my wife, but after the family birthday dinner she so graciously organized for me in New York City, and during the Marc Cohn concert she had gotten us tickets to…
… my mind was wandering to marketing.
We’d been to hear Marc in concert before but this one was by far the best and I was thinking about why I was enjoying it so much.
What was the difference?
Instead of just getting up and playing his songs, Marc was taking a few minutes to tell us the stories of what had inspired him to write the song. With each story, you could sense the audience drawing in and listening more closely. And each story made the song more interesting to listen to.
Think about it. What is it that helps your prospects get to know you, to trust you and to do business with you? What is it that differentiates one service provider from another?
It’s the same – it’s the personal stories you hear and you tell.
Stories are one of your most powerful sales tools.
Stories about why you decided to start the business in the first place, or why you’re so passionate about it, or the client problems you’ve helped, or how someone used your product.
Let’s be honest, many people just don’t feel comfortable trying to convince someone to buy their product, even if it’s the best in the world. But ask them a few questions about themselves, the reason they started their business, or which client of theirs was the most satisfied and why – and they’ll talk for hours.
Ready to help your prospects buy from you?
Tell the personal story of your business, your products and your services so prospects get to know you, trust you, and buy from you.
Today is my actual birthday and I’m doing what I usually do during the winter. I’m here in Vermont and about to head out to spend the morning skiing. Then after lunch, I’ll sit down in front of a toasty fire and get on the phone with clients.
Do you want your web site to start making more money than you ever imagined? As a special birthday treat I’m giving away access to my online success formula for just $2.95.
Charlie
