The Best Sales Tool Ever

If you’re in business for yourself or working with a small company, you’re wearing many hats.

That’s just the way it is.

You may be responsible for answering the phones, some selling, checking inventory, and sweeping the floor. Many entrepreneurs work alone and do it all. The question of how well your business does is strictly up to you… And you can only be as successful as your current level of skills and ability to manage your time. You see, you could be a great salesperson, but you bog yourself down with details of accounting because that’s such an important task. If that’s you, do yourself a favor and remind yourself that you won’t have any figures to record if you don’t get out there and sell.

Selling is the foundation of everything. Nothing in our world happens until something is sold to someone else. That includes ideas, concepts, skills, products, and services. We sell our values to our children.

We sell the pest control guy on coming next week instead of today. We sell our skills to our employer and we sell our products and services to customers.

One of the best and simplest small business sales tools I’ve utilized in my 30 years of selling is totally non-threatening and non-aggressive.

It’s called a “Thank You note.” Don’t dismiss this extremely valuable tool.

Early in my career, I started sending them to everyone I talked business with. It was an easy way to follow up and get my name and a business card in front of them one more time and set up the small business sale.

It didn’t take me long to realize that everyone was a potential client for the product I represented (or at least might know someone who was), so I began sending notes to literally everyone I talked with every day to hopefully improve my small business sales.

I set goals for myself to send out a minimum of ten Thank You notes each day. That meant talking with at least ten people every day.

I sent notes to the dry cleaner, the grocer, the dentist, waiters and waitresses, clients who called our office, and the people I went to see.

It’s sad, but today, a little thing like a Thank You note is so rare that you are not only noticed, but also admired for expressing your appreciation for their time.

The best part is you’re remembered. So, the next time they or someone they know has a need for your product or service, they’ll remember you and chances are very good that you’ll get that and future small business sales.