Growing Your Small Business Faster With Less Effort – Marketing Tips

Want to know how to grow your business faster with less effort?

Last Sunday, I was out sailing on Long Island Sound off the coast of Connecticut with my good friend John on his trimaran when my son came out on my trimaran. As soon as my son saw us he headed over for an impromptu race. (Don’t you love competition – especially when its between you and your kids?)

It was clear that my son thought he and his friends could out sail me, his ol’ Dad. He’s younger, has lots more racing experience than I and at 21 knows almost everything. (Actually I wish I was as smart as he is but don’t tell him.)

What do you think happened?

It was windy, blowing 20 mph and gusting to 30 mph. My friend John and I had decided to be prudent and had reefed our sails when we left the harbor. We hadn’t hoisted the sail to the top of the mast and had reduced our sail area to make the boat easier to handle.

There is a little secret that you learn after sailing for over 50 years. Sometimes less sail helps you go faster.

You see with too much sail up on a windy day the boat is always tipping. With a trimaran this pushes one of the hulls deep into the water and slows you down and can tip you over. In high winds, with less sail up, the boat tips less and besides being more comfortable, you sail flatter and faster.

So how much sail did my son have up? You guessed it, he had every square inch of sail up, despite the high winds, hoping to go as fast as possible.

Just as my son thought he was going to go screaming by us – a gust hit his sails almost tipping his (my) boat over. He had to turn the boat into the wind causing him to come to almost a complete stop.

With the strong winds, my son was sailing right on the edge. He and his friends were working hard to keep from tipping over while my friend John and I were relaxing and passing them by.

Your small business marketing is the same. To keep your business growing at top speed you don’t need to know how to set your sails but you do need to know which small business marketing strategies to use and when.
– Charlie
Small Business Marketing Ideas That Work

P.S. The following have nothing to do with small business marketing but are great fun to watch. Check out the following videos of the type of tri I sail.

And Two Larger Tris Racing