Should You Fire Yourself from Being Your Small Business…

I finally gave myself a promotion yesterday. Have you earned one as well?

No, I’m not just patting myself on the back for growing my business, I’m firing myself from all administrative tasks and promoting myself to focus on the few parts of my business no one else can do. Should you be doing the same?

Are you up to your eyeballs in work? Are you spending dawn to dusk doing marketing, administration and fulfillment? If you are, you’re wearing too many hats and it’s time to relinquish most of them.

When I first started my marketing business, I spent my time writing, building and improving my web site, boxing and shipping my marketing courses, providing one-one-one coaching and a host of other tasks that kept me busy six days a week. My hard work paid off and my business grew – up to a point.

When administrative and operational tasks started taking time away from writing and coaching, I fired myself from the web work and fulfillment. I hired a webmaster and a virtual assistant to get orders out on time. Are you in this position too?

Some small business owners have a hard time delegating substantial work after being in control of every aspect of the business, but take it from me; the assistants I hired were faster and better at doing the web work and fulfillment tasks than I was.

Delegating administrative tasks and web site maintenance freed me to focus on the core of my business, where my real passion is, and to pursue another passion. I was able to work from my ski home in Vermont for the first time last winter.

The result? I skied a (personal) record of 30 days last winter and achieved record sales.

Want to free up more time so you can grow your business? Use this link to find out how >>

Yesterday I reorganized again and virtually kicked myself upstairs to a corner office. I let go of all administrative and operational tasks and hired my new assistant, Ros, to manage email broadcasts, product delivery, customer service, project management, PR and new product development. I’m confident she’ll do a better job than I’ve been doing.

Why would I fire myself from all administrative jobs?

With the 10 or more hours a week I’ve just given myself I can take on more coaching clients, finish the next book I’ve been writing and start a new service which could grow my business by another 100% next year.

How should you focus your time to grow your business? Use this link to find out how >>

Focus your time on your marketing strategy , developing new products and services and delivering the services that need your personal expertise.

How can you get relinquish all those time consuming administrative tasks?

Start by creating a job description of your next assistant. Look over your To Do list. Ask yourself, “Could someone else do this task or is this something only I can do?”

I spent two weeks doing this exercise. Every time I spied a task on my list that fell into the administrative or operational category, I added it to my job description for my new super assistant.

Find out how to free yourself from being your business so you can grow your business >>

Once you’ve defined the job and the skills your business needs, how can you find good people? What do you do if you don’t want employees? How much will it cost? Where can you find the answers?

If I’d had the time I would have written ‘Outsource & Delegate‘. It’s that good. Use this link to to claim your copy of this book >> >>

You owe it to your business to download ‘Outsource & Delegate‘
right now and start implementing these time-saving, life-changing
techniques right away. Use this link to find out how >>

– Charlie Cook
Small Business Marketing Ideas That Make Sense