Charlie Cook's MArketing for Success Insider's Club

 

What’s Your Recipe…

Author: Charlie Cook   |   December 27th, 2011

I’m stuffed!

I’m up in Vermont, enjoying a few days with family – wife, kids and associated husbands and girlfriends, not to mention my wife’s jolly brother who flew in from Chicago. And while I’ve been getting… out for a bit of skiing it seems I’m doing more eating than ever.

Every Christmas it happens. The family pulls out their favorite recipes for everything from leg of lamb to wild rice to sticky toffee pudding – and it’s hard not to get stuffed.

Of course the same is true with any successful business. Each year they follow the same proven recipes and stuff their bank account with cash.

How about you? Do you feel like you have the right recipe for attracting clients and growing your business? Are you stuffing your bank account too.

If your bank account isn’t “stuffed”, it’s not your fault. The truth is lots of people are frustrated, and it’s because you aren’t using the right recipe.

85% of success in both cooking and business, is due to the system or processes you have in place – the recipe, not the people or the ingredients.

With average ingredients and great recipes you can create a dinner fit for a king. But without a good recipe, even the best ingredients will go to waste.

And in business, it’s the system you use to attract clients and generate sales that makes the big difference, not the people. Obviously great staff can’t hurt, but it’s the system that makes up 85% of the difference.

Want to make 2012 your best year ever?

Let me ask you a question. Where should you invest? In better people or in better marketing systems?

The correct answer, of course is, to start with a proven recipe, a proven system – and you’ll be amazed at how many more clients you can attract and how much more you can make.

Have a question about what systems to use to attract clients or increase sales?

Just let me know and I’ll be happy to point you in the right direction.

Gotta go. The gang is headed out snowshoeing and hoping to find the moose that left tracks down the road.

Happy Holidays

Charlie
MarketingForSuccess

Sell More. Profit More. Live More.

P.S. Think more snow!


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