Charlie Cook's MArketing for Success Insider's Club

eric garner

What A Few Laughs Can Do For Your Business

By Eric Garner   |   September 3, 2009

A young man, hired by a supermarket, reported for his first day of work. The manager greeted him with a warm handshake and a smile, gave him a broom and said, “Your first job will be to sweep out the store.” “But I’m a college graduate.” the young man replied indignantly. “Oh, I’m sorry. I didn’t know that,” said the manager. “Here, give me the broom, I’ll show you how.” Read More »

Knee-Jerk Or Let-Go Management

By Eric Garner   |   August 14, 2009

One of the key differences between small business managers who manage up close and those that let go is how they react when their staff runs into difficulties, whether over a piece of work that they can’t get right, a relationship in the team that isn’t quite working, or indeed something outside work that is affecting them.

The up-close small business managers tend to see roadblocks like this as a major problem. They see a hitch in the smooth running of their department. They see things no longer running to time or cost or output. And they Read More »