The Most Important Copywriting Tip You’ll Ever Read

If you’ve never had the opportunity to sample a glass of moscato wine, I highly urge you to try it.

I was introduced to it about three years ago by a friend, and I’ve never turned back.

My favorite is a brand called…Moscato d’asti.  It’s not an expensive wine, but it’s one of the smoothest wines I’ve ever tasted.  It goes down smooth, and it practically seduces you to keep sipping away.

It’s the smoothest I’ve ever tasted, and it will be my favorite for a very long time.

To be honest, finding a good wine that sticks with you is difficult.  I spent many years choking down $4 bottles of white zinfandel before I was turned onto this.

And like a great wine, finding good copy that’s as smooth and as easy to read is even harder.

It doesn’t matter whether you’re writing an advertorial, a sales letter, or a space ad.  Good, smooth copy flows effortlessly from opening, big idea, to close.

But coming across it is like trying to find Bigfoot and the Loch Ness monster hanging out playing Madden ’13.

But here’s an easy to get your copy to flow “smooth”…

Express ONLY one idea per paragraph…

Think about it — have you ever had a friend try to tell you something, but they’re all over the place and it makes no sense?

Remember how difficult it is to follow them?  Well, that confusion is AMPLIFIED when you do it in your advertising.
To make your ideas clear, only talk about one thing per paragraph.  Express one idea.

It makes your writing easier to read, and you don’t confuse people.

And let me tell you, confused people don’t buy.  So don’t risk it.

When your ideas are clear, it makes it so much easier for your prospect to receive your message.  And when your prospects/customers “get” what you’re saying, they’re more receptive to it.

…which could easily lead to more sales and profits for you.

Remember, when you write, always make it easy for someone to read.

The easier your copy is to read, the easier it’ll be for your prospects to “get” your message.