Am I On The Right Path with my Online Marketing Plan?

“I would like to set up an email direct marketing campaign to generate mortgage leads. I want something that will allow the prospect to respond by giving some personal info such as name, phone number, mtg payment, etc. Where do I start? There’s a bulk email company that will blast 2.7 million email a day, but I don’t believe the prospects can respond. I would need a link to my website I think. Am I on the right path or would a $29.95 lifetime membership or is it be a waste of time?” – Dante

If you want to annoy and alienate potential clients, you can easily do so by blasting emails out to people who didn’t request them. Its the best way to kill your business and shut the door to ever building a positive relationship with your prospects. This course of action is unethical and will immediately get you labeled as a spammer. Once you’ve started blasting people they will quickly catch on and add your email address to their spam lists blocking any future contact.

Don’t do it! It is a waste of time and money, bad idea, to be avoided at all costs, etc. You catch my drift.

If you want to generate leads and grow your business, build a web site, provide content that helps your prospects solve a problem and month by month you’ll attract more and more people interested in your services. Learn how to improve your web site marketing with “Creating Web Sites That Sell“. – Charlie Cook