How to Make Your Ezines Sell Product…And Improve Your Web Site Marketing

How can you improve your web site marketing with your emails?

A client, I’ll call Sarah wrote me today with a online marketing puzzler. She’d done a controlled test with two different promotional emails (both written by professional copywriters) and two different sales pages for the same product. Her results showed a clear winner, actually a combination of one copywriter’s email and the other’s sales page, and wanted to make sense of the data.

When I printed both emails and landing pages out the answer was obvious. One copywriter was off the mark with his promotional email, it was to obscure. The other copywriter’s email was stacked full of benefits, basically saying I’m so and so and I suggest you buy this product – when matched with the other copywriter’s sales page which took the same tack, my client had a winning combination.

What was unique about the email / landing page combination that worked to bring in the most online sales?

With one pair there was a synergy, both reinforced the other, just what a promo and landing page need to do to make your web site marketing work.

When you create a smooth path for the reader to follow where the language and style of the promo and the landing page match each other, you get more sales. When there is a disconnect between the two, people get understandably confused and don’t buy.

Makes sense doesn’t it?

Do your promotional emails and sales pages and or landing pages reinforce each other or fight each other? If you want to improve your website marketing and grow your online business, make sure they’re working together to create a synergy that helps move prospects to client status.
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Charlie Cook
Web Site Marketing That Works